MarketScale
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Healthcare

Digital health, medical devices, and care delivery transformation.

Healthcare's first big AI use is a pressure valve, not a moonshot

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Healthcare's first big AI use is a pressure valve, not a moonshot

Healthcare firms are deploying AI where staff strain and operational complexity peak first, not chasing bold breakthroughs, per PYMNTS.

MarketScale Newsroom·

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Healthcare's first big AI use is a pressure valve, not a moonshot

Healthcare's first big AI use is a pressure valve, not a moonshot

Healthcare firms are deploying AI where staff strain and patient demand collide first, treating it as operational relief rather than a grand transformation.

MarketScale Newsroom·
Running the Length of Africa: One Woman, 15,000 Kilometers, and a Mission to Tackle the Drinking Water Crisis

Running the Length of Africa: One Woman, 15,000 Kilometers, and a Mission to Tackle the Drinking Water Crisis

Access to clean water is still out of reach for a staggering number of people—and it’s not just a distant problem. According to estimates from WHO and UNICEF, over 2 billion people still don’t have safely managed drinking water at home, a reality that impacts everything from heal

Kevin Stevenson·
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry

EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Kevin Stevenson·
Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality

Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

Chip Rosales·
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide

From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Kevin Stevenson·
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career

When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Kevin Stevenson·
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation

From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Kevin Stevenson·
At the Center of Care: How Specialty Pharmacy Aligns Patients, Providers, and Payers

At the Center of Care: How Specialty Pharmacy Aligns Patients, Providers, and Payers

As healthcare costs continue to rise, more patients are finding themselves navigating not just illness, but the growing complexity of paying for treatment. Specialty pharmacy sits right at the center of that challenge—often out of sight, but increasingly essential to how modern care actually works. These high-cost, high-touch therapies now make up more than…

Kevin Stevenson·
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right

The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Kevin Stevenson·
The Strongest Leaders Build Belief, Model Discipline and Earn Trust

The Strongest Leaders Build Belief, Model Discipline and Earn Trust

Workplace leadership is under pressure: employees are continuing to disengage, and many managers are still trying to fix a trust problem with performance tactics. Gallup reported that U.S. employee engagement fell to 31% in 2024, its lowest level in a decade, and its research has found that managers account for at least 70% of…

MarketScale·
The Art of Recovery: Where Music and Medicine Meet in Patient Care

The Art of Recovery: Where Music and Medicine Meet in Patient Care

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Kevin Stevenson·
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail

From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Melissa Gonzalez·
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions

Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Daniel Litwin·
A Physician Entrepreneur’s Playbook for Fixing America’s Specialty Care Gap

A Physician Entrepreneur’s Playbook for Fixing America’s Specialty Care Gap

The U.S. healthcare system is facing a quiet but accelerating crisis: a widening gap between where specialists are needed and where they actually practice. In urology alone, there are roughly 1,100 open positions but only about 400 new specialists trained each year—a mismatch that’s only getting worse. As physician burnout rises and more clinicians…

Kevin Stevenson·
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”

The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have

Kevin Stevenson·
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System

Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Kevin Stevenson·
Rethinking the Standard of Care: How Noninvasive Therapy Could Change Heart Disease Outcomes

Rethinking the Standard of Care: How Noninvasive Therapy Could Change Heart Disease Outcomes

Heart disease remains the leading cause of death in the U.S., with 683,491 deaths reported in 2024, according to the CDC. As cardiovascular care shifts toward access, prevention, and value-based outcomes, noninvasive therapies are gaining renewed attention for patients who continue to experience symptoms after traditional interventions. At the same time, rising healthcare costs…

David Kemp·
Called to Lead: Joel Allison on Faith, Risk, and the Future of Healthcare Leadership

Called to Lead: Joel Allison on Faith, Risk, and the Future of Healthcare Leadership

Healthcare leadership is being redefined in real time. With the rise of AI, mounting financial pressures, and workforce burnout, executives today are operating in an environment of continuous disruption and uncertainty. In fact, industry leaders now rank workforce shortages and digital transformation among their top concerns—forcing a new kind of leadership that blends decisiveness…

Kevin Stevenson·
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles

From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Kevin Stevenson·
Healthcare’s 2026 Reality: Growing Workforce Gaps, Tiered Access, and the Rise of AI Support

Healthcare’s 2026 Reality: Growing Workforce Gaps, Tiered Access, and the Rise of AI Support

Healthcare systems are entering 2026 under mounting pressure. A growing, aging population and rising disease burden are colliding with persistent workforce shortages—highlighted by projections that new cancer diagnoses in the U.S. will surpass two million this year alone. The stakes are no longer theoretical: delays in care, limited specialist access, and widening disparities are…

Kevin Stevenson·
Policy, AI, and New Funding Models Are Reshaping Mental Health Care Delivery

Policy, AI, and New Funding Models Are Reshaping Mental Health Care Delivery

Mental health care isn’t a new problem—but it’s finally being treated like an urgent one. After years of being sidelined, the cracks in the system are becoming impossible to ignore: overstretched clinicians, long wait times, and entire communities without consistent access to care. In the U.S., the scale is striking—more than one in five…

Kevin Stevenson·
The Early-Stage Playbook for Healthcare Founders: Credibility, Founder Mindset, and Real Market Fit

The Early-Stage Playbook for Healthcare Founders: Credibility, Founder Mindset, and Real Market Fit

Healthcare innovation is having a moment. With over 500 startups applying annually to leading accelerators like Health Wildcatters, the sector is seeing a surge of founders eager to tackle inefficiencies in care delivery, diagnostics, and patient experience. At the same time, digital health is regaining momentum—after a period of market correction, funding went up…

Kevin Stevenson·
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation

From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Payerwatch·