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Sr. Manager, Client Services · MarketScale

Katie Steinberg

Katie Steinberg is Sr. Manager of Client Services at MarketScale, leading the client experience for Fortune 500 brands. She also serves as a host on the Game Changers sports and entertainment series.

5 articlesWebsite ↗
Contributor Brief·Katie Steinberg · 5 articles
Updated Aug 18, 2026

Trust and safety reshape how industries acquire capital equipment and consumer experiences

Steinberg argues that beneath obvious industry shifts—reshoring, fan engagement, security upgrades—lies a deeper pattern: buyers across sectors are making high-stakes decisions based on trust and human experience rather than traditional procurement channels. She contends that when industries undergo structural change, the real winners are those who understand that new buyers lack established decision-making frameworks and will default to relationships and authenticity.

69.3%

of eventgoers factor security into attendance decision

“A whole new category of buyer—building a line from scratch, shopping on trust because they have no other way to shop.”

Why Reshoring Is Quietly Reshaping Who Buys Packaging Equipment

Decision drivers across three industrial contexts

Security as attendance factor69.3
Fan willingness to pay premium for safety0
Trust-based procurement (reshoring buyers)0

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100%Security as
Security as attendance factor
Fan willingness to pay premium for safety
Trust-based procurement (reshoring buyers)

seven-figure

packaging equipment decisions reshoring manufacturers now make independently

Fan-created content became the heartbeat of Super Bowl 59, revealing how brands harness real experiences to amplify reach.

What Super Bowl 59 Taught Us About UGC

Venues must rethink their entire security approach from the ground up, not incrementally.

From Gates to Game Time: Lessons in Proactive Stadium Security

“Safety sells when buyers lack established decision frameworks and demand proof through trust.”

Themes:Trust-based procurement in structural market shiftsSafety and authenticity as competitive moatsNew buyer segments demand ground-up industry redesign

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