Technology: The Common Thread in Each of Our Stories with Brannon Bourland of FSG

 

Focus is a mysterious thing. Most times we either have too much of it or not enough. Being able to balance and adjust focus is becoming mission-critical in most industries, and Facility Solutions Group prides itself on focusing on each client’s “story.” On today’s podcast, our host spoke with the Director of Marketing for FSG, Brannon Bourland. They discussed the way FSG focuses on a client’s story in order to understand their true challenge.

“Every single one of us has a story of our life… What businesses, I think, fail to do in a lot of ways, is they fail to come into the story for the customer,” Bourland said. “Show the customer how we, the business, can fit into YOUR story.” Bourland also gives insight on how technology is increasing the ease with which solutions are processed and how sometimes the best answer just requires a wider vision.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @BuildingMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

private equity
Alts Innovators: UT Austin’s Dr. Ken Wiles on Private Equity
December 15, 2025

Private equity is entering a period of adjustment after decades of expansion fueled by falling interest rates and abundant capital. That long-running tailwind reversed beginning in 2022, when interest rates rose sharply, disrupting deal activity, slowing exits, and bringing renewed attention to a long-standing vulnerability in private markets: liquidity. Industry reports have highlighted softer fundraising,…

Read More
SPD
Getting SPD Teams to the Table: Why Sterile Processing Deserves a Central Role in Surgical Planning and Operations
December 15, 2025

Sterile Processing Departments (SPDs) remain the backbone of safe surgical care, yet across the country, they’re still routinely left out of early decision-making around products, construction, staffing, and case planning. As hospitals juggle tighter margins, higher patient acuity, and growing procedural demands, the consequences of excluding SPD voices become unmistakably real—showing up in daily…

Read More
WireXpert
WireXpert MP Wire Mapping Overview
December 13, 2025

In modern network installations, speed alone isn’t enough—precision is what keeps systems reliable and downtime low. Tools like the WireXpert MP cable certifier reflect how far copper cable diagnostics have evolved, moving beyond simple pass-or-fail testing into actionable insight. By running a full 500 MHz sweep on a Category 6A link, technicians can…

Read More
Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
December 11, 2025

Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…

Read More