Skip to content
MarketScale
‹ Back to IndustriesBuilding Management

Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure

Data centers are becoming increasingly visible as their growth is driven by the need for AI-driven services near population centers. This shift necessitates communities and policymakers to reconsider infrastructure concerning energy, land, and environmental policies. The discussion includes both the burdens and potential benefits data centers could bring to local communities.

This story was produced through MarketScale. See how Building Management teams put it to work with Customer Stories & Case Studies.

Promoted content from Straight Outta Crumpton on MarketScale.

By Greg Crumpton · Ai and SocietyData Center InfrastructureEnergy MarketsInfrastructure Policy
Share

Key takeaways

01

Data centers are being built closer to population centers.

02

Energy pricing is influenced by market structures for data centers.

03

There is a growing need for skilled labor in data center construction and maintenance.

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for the first time. This shift has elevated concerns around electricity pricing, land use, water consumption, and environmental impact—while policy frameworks and energy markets struggle to adapt at the same pace.

The core issue driving today’s tension is not simply whether data centers should exist, but how the costs and benefits of the modern data center are allocated. Do data centers represent a net burden on local communities, or can they function as a mechanism for modernizing the electric grid, stabilizing local tax bases, and expanding pathways into skilled technical work—if governed with the right market structures and incentives?

That’s the tension at the heart of this episode of Straight Outta Crumpton, hosted by Greg Crumpton, with guest Julia Chuang, Associate Professor of Sociology at the University of Maryland. Together, they unpack how media narratives shape public perception, why energy-market structure changes the “who pays” debate, and what it will take to train—and retain—the specialized workforce needed to build, retrofit, and operate the digital backbone of the AI era.

What you'll learn…

Julia Chuang is an Associate Professor of Sociology at the University of Maryland whose work focuses on institutions, groups, and how large systems shape behavior and outcomes. Her earlier research examined land use and industrial development in China, including factories, construction, and real estate—ground-level industries that, like today’s data centers, reshape communities through capital, policy, and infrastructure. She now applies that lens to the U.S. data center boom, attending industry conferences and conducting interviews across the ecosystem to understand how data centers affect energy markets, local communities, and the politics of infrastructure.

Article written by MarketScale.

Straight Outta Crumpton

Part of this channel

Straight Outta Crumpton

Greg Crumpton on why relationships are the foundation of business

Visit the channel

About the author

Greg Crumpton
Greg CrumptonVice President

Straight Outta Crumpton Greg's personal & professional goals are to serve the people that he am working with and/or for. He carries this mantra in his professional life and his home life. Having 40+ years as a full-service mechanical and mission critical environments contractor with a heavy emphasis on service, maintenance and repair. Greg specialize in mission critical cooling (Heat Rejection) and electrical infrastructures, as well as the comfort cooling surrounding them. As a continual entrepreneur, several markets strike him as interesting. As varied as you could imagine, they range from Coffee with my bud's at www.CommonPlaceCoffee.com, all the way to serving as an adviser for several start-ups in the emerging technology world via www.aGlobalVenture.com & www.AtomPower.com and others. Giving back to his community is of equal importance to him, www.apparo.org and Animal Welfare are just a couple ways of doing just that.

Building Management: are you visible to AI?

Before they reach out, Building Management buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Building Management expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Building Management expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Building Management Insights

Commercial real estate market set to reach $703 billion by 2035 as data centers and hospitality lead growth

Commercial real estate market set to reach $703 billion by 2035 as data centers and hospitality lead growth

The global commercial real estate (CRE) market is expected to expand significantly, growing from $468 billion in 2026 to $703 billion by 2035. Key drivers of this growth include the hospitality sector and industrial logistics. Data centers are also contributing to the market's projected expansion.

  • 01The global CRE market is projected to grow from $468 billion in 2026 to $703 billion by 2035.
  • 02Hospitality and industrial logistics are the fastest-growing sectors within the CRE market.
  • 03Data centers play a crucial role in driving the growth of the CRE market.

Jul 21, 2026

Atlanta commercial real estate roundup: federal downsizing, capital deals, and new development signals

Atlanta commercial real estate roundup: federal downsizing, capital deals, and new development signals

Atlanta's commercial real estate market is seeing significant activity with a federal lease reduction, a major office acquisition, and the arrival of new suburban tenants. A $50 million office building has been acquired, and seven new tenants are entering the suburban real estate market. Additionally, a hospital filing adds to the dynamic changes in the region's commercial real estate landscape.

  • 01A $50 million office building has been acquired in Atlanta.
  • 02Seven new tenants are moving into the suburban areas of Atlanta.
  • 03A federal lease cut is affecting Atlanta's commercial real estate market.

Jul 16, 2026

Industrial real estate's mid-2026 signals: long leases, inland hubs, and a power crunch reshaping demand

Industrial real estate's mid-2026 signals: long leases, inland hubs, and a power crunch reshaping demand

The industrial real estate sector in mid-2026 is experiencing changes due to long lease terms, energy constraints, and trade policy uncertainties. These factors are significantly affecting how industrial real estate operators manage demand and plan their strategies. Inland hubs are becoming more significant as companies seek to adapt to these changes.

  • 01Long lease terms are impacting industrial real estate strategies.
  • 02Energy constraints are reshaping demand in the sector.
  • 03Trade policy uncertainties are influencing industrial real estate operations.

Jul 15, 2026

Explore More Building Management Insights

Read more expert perspectives from across Building Management.

Browse Building Management Hub

About the Experts

Greg Crumpton, host of Straight Outta Crumpton
Greg Crumpton

Host, Straight Outta Crumpton

Greg Crumpton hosts 'Straight Outta Crumpton', a series focused on the art of networking in business services. He engages with influencers to uncover how they build and value professional relationships.

JC
Julia Chuang

Associate Professor of Sociology

University of Maryland

Julia Chuang is an Associate Professor of Sociology at the University of Maryland, examining the impact of digital infrastructure on societal levels.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Building Management and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512