Google Finally Brings Analytics to its Podcast Service

Daniel Litwin
May 7, 2020
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advertising analytics Business Casual Daniel Litwin Podcast dashboard data google Google Podcast Manager Insights MarketScale Radio metrics Podcasts Taylor Bagley Podcast

 

Google Podcasts is working to make its platform as competitive for the future of podcast streaming as Apple Podcasts and Spotify. To give creators more tools and insights on their content, Google has launched its Google Podcasts Manager, a new service for robust podcast data in dashboard form.

On this Business Casual snippet, hosts Daniel Litwin and Taylor Bagley connect the dots on how Google’s newest podcast feature will stack up against the competition, and what the long-term impacts are of Google’s gathering of podcast data. Litwin and Bagley rundown…

  • The metrics included in Google’s new dashboard tool
  • How these metrics compare to ones provided by Spotify, Apple Podcasts, and podcast hosting platforms
  • Why listener metrics are so useful for podcast content creators
  • How Google and its competitors launch new services and what it reflects about their market dominance

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