This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.
Business Services: are you visible to AI?
Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.
Free workspace
This article was produced through MarketScale. Create a free workspace and turn your own team's Business Services expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
What you get, free
More Business Services Insights
The Early Scale: 72% of B2B Buyers Now Vet Vendors on ChatGPT as Anthropic Backs a $1.5B Bet on AI Implementation
The article highlights critical trends affecting B2B buyers and enterprise AI. A significant percentage of B2B buyers are now using ChatGPT to evaluate vendors, while high token costs are hindering the scalability of enterprise AI applications. Anthropic is heavily investing in resolving implementation challenges, suggesting the issues lie more in application rather than technology.
Jul 22, 2026
B2B e-commerce now outpaces retail online sales by more than 3x — what that means for procurement teams
Global B2B e-commerce sales significantly surpass consumer retail online sales, driven largely by millennial buyers with a preference for digital procurement. This trend necessitates that procurement teams reevaluate their strategies to accommodate the growing demand for digital solutions.
Jul 21, 2026
The Early Scale: 95% of B2B Marketers Use AI, But Fewer Than 40% Say It Works
A significant portion of B2B marketers, 95%, are utilizing AI, though less than 40% find it effective. A major $67 billion utility merger is currently undergoing regulatory review. Additionally, while Spain's World Cup victory is notable, the bigger commercial impact is seen in the enterprises that developed infrastructure surrounding the event.
Jul 21, 2026
Explore More Business Services Insights
Read more expert perspectives from across Business Services.
Industry news, analysis, and expert perspectives
For B2B teams
Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.
Or call us. No forms required. We pick up. 214-945-2512
