When Do B2C Social Marketing Strategies Work in B2B?

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Schools today are navigating a whirlwind of change, from new expectations in the job market to the growing influence of AI and the constant push to rethink accountability. That’s why conversations about educator advocacy matter so much right now. Texas, for example, ranks among the lowest ten states in per-pupil funding—even while boasting the seventh-strongest…

Leadership today is being reshaped by a simple lesson many leaders learn the hard way: a team full of people who think the same way won’t get you very far. Research shows that teams with deeper diversity—meaning differences in perspectives, values, and cognitive frameworks—consistently outperform more uniform teams in creativity, innovation, and complex decision-making. Today,…

Automation and AI aren’t arriving someday—they’re already reshaping factory floors, logistics hubs, and technical workplaces right now. That shift is putting schools, especially Career and Technical Education (CTE) programs, on the spot: the jobs students are training for are evolving faster than most curricula. In its Future of Jobs Report 2025, the World Economic…