Will Cannabis Banking Reform Mean Better Marijuana Marketing Campaigns?

Marijuana companies wait with fingers crossed for recent legislative action to go through the Senate, President Biden’s desk, and finally be codified into law, in hopes of easing the financial and operational burden for dispensaries, product developers, and more. The U.S. House of Representatives, as part of its National Defense Authorization Act, has approved an amendment for marijuana banking reform; in essence, the reform would protect banks from federal law if they service state-legal marijuana businesses.

This change would mean new capital investment opportunities, retail partnerships, market demographics, and business models for the cannabinoid products market to explore. With new avenues for business, though, comes pressures on the marketing team to craft the right message and brand image to attract consumers, gain market share, and impress investors.

Will more financial support impact how cannabis companies invest in marketing campaigns? For thoughts, we turned to Seth Worby, co-founder and managing partner at Cannabis Creative Group, one of the first digital marketing firms to specialize in cannabis. He shares his thoughts on…

1. the domino effects to come from potential banking reform.
2. where cannabis companies are struggling to turn their marketing campaigns into sales conversions and why.