Winning with Compassion in Healthcare Collections

Working at IC System for the past 15 years, Kristina Gursky, Director of Healthcare Account Management, has learned a thing or two, or 12, about the healthcare space’s collections process.

And, while the revenue cycle in healthcare is always changing, one thing remains the same: the need for compassion and empathy.

Gursky said keeping up with all of the various billing processes and changes during the pandemic is challenging, but she and her team strive to be the go-to for process and regulation changes for IC System’s clients.

“When things do change, that impacts our clients’ patients’ billing process, so we’re sending out communications with what those changes look like, and we’re getting on the phone with our clients, explaining what those changes are, and how they may impact them,” she said. “We want to keep them informed, because a law may change in a state they are not doing business in, but that their patient now resides in, and IC System follows the law in which the patient lives.”

When it comes to patients, Gursky said no one wants to be sick or injured, and the goal is to help patients satisfy their financial commitments positively and compassionately.

“We’re trying to get the message of advocacy out there,” Gursky said. “We’re patient financial advocates, and we’re advocating for a way for that patient to find a resolution.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


February 7, 2023

Tucson, AZ, February 3, 2023 – Walbro, LLC continues to focus on innovation and protect its intellectual property.  Walbro was granted 24 patents in 2021 and 19 in 2022 respectively.    The new patents cover an array of products across our fuel systems and engine management business units.  Walbro has been granted over 1900 patents since […]

Read More
Sustainability in Industry 4.0
The Need for Sustainability in Industry 4.0
February 7, 2023

What is Industry 4.0? A revolution that has many names, Industry 4.0 is the name of the 21st century technology boom that is creating advanced AI, robotics, and smart, connected devices. But how can industry 4.0 help change the way businesses conduct business? On this episode of “What Just Happened?“, host Christine Russo spoke […]

Read More
Secondary Ticket Market
Secondary Ticket Market Prices Spike with LeBron James on the Verge of History
February 7, 2023

38,387 points. That’s the number of points scored by all-time NBA points leader Kareem Abdul-Jabbar. And all that separates LeBron James from surpassing that number is 36 points. LeBron’s career average is 27.2 points scored per game. That number puts James on pace to overtake Jabbar’s record on February 9 when the Lakers face […]

Read More