How to Scale Events Without Losing the Wow Factor

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact.

Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship conference that draws thousands. The discussion explores the mechanics of scaling, from templates and workflows that make field events repeatable, to the creative and production investment that turns a product launch into something closer to a cultural experience.

The two also reflect on the broader role of in-person connection in an industry that increasingly relies on digital engagement. From hands-on demos to immersive experiences like escape rooms, they examine how events serve as a testing ground for ideas, a forum for customer insight, and a space where trust is built face-to-face.

The conversation widens to consider competition, innovation, and the challenge of staying one step ahead in both technology and presentation. For Idan, the lesson is clear: in events—as in security—success comes from combining efficiency with a willingness to push creative boundaries.

This episode offers a rare behind-the-scenes look at how one of the industry’s most visible brands balances scale with authenticity, and why the “wow factor” still matters in a crowded marketplace.