As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]
As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]
One of the many topics of ISC West 2024 was how the industry could overcome the strategic challenge of managing and safeguarding the massive amounts of data collected from facility monitoring devices. Cathal Walsh, the Vice President and Chief Security Officer at Guidepost Solutions, engages deeply with this issue and offered insights on refining […]
In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Adam Coughran, President, Safe Kids, Inc. During the conversation, they discussed proactive strategies for preventing violence in schools, focusing on the importance of communication channels within schools, behavioral awareness, and community involvement to aid in early detection and […]
In a recent episode of the Secured podcast hosted by Mike Matranga and Mike Monsive of ASAP Security Services, the tragic case of a transgender student named Nicks Benedict from Oklahoma grabbed national attention. Benedict, a 16-year-old who identified with he and they pronouns, died by suicide after a bullying incident at school. The […]