By 2030, the online retail giant says it wants to cut carbon emissions in half. Amazon is calling this new initiative, “Shipment Zero.”

In the long run, Amazon adds that it wants to run 100% on renewable energy. In a blog post, Amazon said it would reveal more details later in the year. The plan comes after Amazon was criticized by Greenpeace for not meeting expectations on prior energy goals. Other environmental organizations have said that Amazon’s shipping practices are not sustainable.

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