Inside the World of Mass Timber

Cross-Sections brings to you bite-size conversations with host Anthony Gude, as he chats with colleagues and leaders in the construction and industrial ecosystem

 

On this episode of Cross-Sections, Host Anthony Gude talked with Ricky McLain, PE, SE, Senior Technical Director – Tall Wood WoodWorks™Wood Products Council about the projects they have going on and industrialized construction, mass timber, tall buildings, and other research and developments.

McClain talked about WoodWorks and what they do. WoodWorks provides education and free technical support related to the design, engineering, and construction of commercial and multi-family wood buildings in the U.S. A non-profit staffed with architects, structural engineers, and construction experts.

“We really have two main focuses,” McClain said. “First, and the biggest, is one-on-one project-specific assistance on project support.” The second area they focus on is education.

Currently, they are working on a symposium on May 27, which will examine how project teams respond to the challenges brought on by the pandemic, as well as provide some educational opportunities. The symposium will bring speakers for 12 micro-sessions tailored toward structural engineers, developers, contractors, sustainability consultants, and architects.

The duo dug into the mass timber projects that WoodWorks is currently working on, often used in mid-to-low-rise buildings, where they’re working on about 100 projects.

“From a cost perspective, mass timber and light frame wood don’t compete well with each other,” McClain said.

Listen to hear McClain talk about the mass timber projects they have going on in Cleveland and Milwaukee.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Education R&D
Will the New Education R&D Bill Spark the Innovation Schools Desperately Need?
April 25, 2025

In a rare show of bipartisan cooperation, Senators Michael Bennet (D-CO) and John Cornyn (R-TX) have introduced the New Essential Education Discoveries (NEED) Act, aimed at revolutionizing how the U.S. invests in education innovation. The bill proposes a new National Center for Advanced Development in Education—akin to DARPA but for schools—within the Institute for…

Read More
How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More