Inside the World of Mass Timber

Cross-Sections brings to you bite-size conversations with host Anthony Gude, as he chats with colleagues and leaders in the construction and industrial ecosystem

 

On this episode of Cross-Sections, Host Anthony Gude talked with Ricky McLain, PE, SE, Senior Technical Director – Tall Wood WoodWorks™Wood Products Council about the projects they have going on and industrialized construction, mass timber, tall buildings, and other research and developments.

McClain talked about WoodWorks and what they do. WoodWorks provides education and free technical support related to the design, engineering, and construction of commercial and multi-family wood buildings in the U.S. A non-profit staffed with architects, structural engineers, and construction experts.

“We really have two main focuses,” McClain said. “First, and the biggest, is one-on-one project-specific assistance on project support.” The second area they focus on is education.

Currently, they are working on a symposium on May 27, which will examine how project teams respond to the challenges brought on by the pandemic, as well as provide some educational opportunities. The symposium will bring speakers for 12 micro-sessions tailored toward structural engineers, developers, contractors, sustainability consultants, and architects.

The duo dug into the mass timber projects that WoodWorks is currently working on, often used in mid-to-low-rise buildings, where they’re working on about 100 projects.

“From a cost perspective, mass timber and light frame wood don’t compete well with each other,” McClain said.

Listen to hear McClain talk about the mass timber projects they have going on in Cleveland and Milwaukee.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

specialty care
A Physician Entrepreneur’s Playbook for Fixing America’s Specialty Care Gap
May 11, 2026

The U.S. healthcare system is facing a quiet but accelerating crisis: a widening gap between where specialists are needed and where they actually practice. In urology alone, there are roughly 1,100 open positions but only about 400 new specialists trained each year—a mismatch that’s only getting worse. As physician burnout rises and more clinicians…

Read More
Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More