Skip to content
MarketScale
Demo
‹ Back to IndustriesHospitality

AirBNB Set to Debut Apartment Complexes

AirBNB is shaking up the lodging industry- again. Earlier this month, the company announced a $200 million dollar partnership with Brookfield Property Partners and Newgard Development Group to launch Niido Powered by Airbnb- apartment complexes designed for those needing short term rentals. The 324-unit complex is set to debut early this year in Kissimmee, Florida,…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
AirBNB Set to Debut Apartment Complexes

Get featured

Want to get featured in MarketScale Hospitality?

Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.

Start free

AirBNB is shaking up the lodging industry- again. Earlier this month, the company announced a $200 million dollar partnership with Brookfield Property Partners and Newgard Development Group to launch Niido Powered by Airbnb- apartment complexes designed for those needing short term rentals. The 324-unit complex is set to debut early this year in Kissimmee, Florida, near Orlando, with three more debuting by the end of 2018.

Tenants and landlords would be encouraged to sublet the apartments for up to 180 days a year, and guests would receive hotel amenities in an apartment setting.“We’re trying to make sure that home-sharing is not done in the shadows,” JaJa Jackson, a global partnerships director at Airbnb said. “This partnership shows how landlords, developers and Airbnb can work together.”[1]

Newgard Development Group is committed to building over 2,000 units in the next two years, and the goal is to target as many travelers as possible while earning their tenants extra cash in the process.

Cindy Diffenderfer, co-founder and CMO of Niido explains why it’s revolutionary. “The biggest issue we’re solving for is that landlords don’t want people to share their rentals. As their owners and developers, we’re encouraging it. We believe our product is revolutionary. We’re regulating and allowing room-sharing.”[2]

[1]

https://www.bloomberg.com/news/articles/2017-10-12/airbnb-branded-apartment-buildings-are-coming-to-the-u-s

[2]

https://www.curbed.com/2017/10/20/16508664/airbnb-apartment-real-estate-niido

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Hospitality Insights

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, an in-house labor tool, portfolio-wide. It puts forecasting, scheduling and real-time execution in one view, and pilot hotels saw the largest productivity gains in housekeeping and laundry. For hotel owners, staffing misalignment now shows up before the monthly financials rather than after.

  • 01Hotel Business describes LIFT as a proprietary tool that Aimbridge has launched across its own portfolio, which turns labor analytics into a point of comparison between third-party operators.
  • 02Housekeeping and laundry were where pilot hotels saw the biggest productivity gains, which suggests demand-driven scheduling tools have the most room to act in departments where daily workload swings with occupancy.
  • 03Aimbridge has not published numeric pilot results; the signal to watch is whether it releases labor-cost or GOP flow-through figures from the full rollout, which would give owners a real benchmark.

Sep 17, 2026

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Oracle Restaurants' Amber Trendell told Bar & Restaurant that unification is the biggest opportunity operators are still overlooking. Many restaurants run fragmented POS environments because of regional, franchise or location-level decisions, and that fragmentation makes it harder to standardize processes, introduce automation and use data and AI consistently.

  • 01A restaurant chain's POS question is shifting from which vendor to how many vendors: Oracle Restaurants frames platform unification, not feature count, as the largest unused source of value.
  • 02Six POS metrics worth tracking as trends rather than snapshots, per 110 Ventures: sales by hour, average ticket, product mix, labor percentage, transaction count and loyalty participation.
  • 03Some POS providers now let customers order from multiple restaurants on a single kiosk or tablet, an option Signature Systems says suits food courts, casinos and theme parks.

Sep 17, 2026

More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's March 2026 survey of 246 hotel owners found more than half understaffed even though 70% are offering higher wages. Cost of goods and supplies (71%) outranked labor costs (65%) as the most cited financial pressure.

  • 01Cost of goods and supplies (71%) outranked labor costs (65%) among hotel owners' most frequently cited financial pressures in AHLA's 2026 survey.
  • 02Higher wages are offered by 70% of surveyed hotels; a separate AHLA and Hireology survey fielded between Dec. 6, 2024, and Jan. 3, 2025, put that figure at 47%.
  • 03Some 39% of owners expect 2026 demand to remain relatively stable compared with 2025, 29% expect it to be somewhat stronger and only 6% expect it to be much stronger.

Sep 14, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For Hospitality teams

See how Hospitality teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Hospitality

Hospitality hubMore expert Hospitality coverage.Explore →Executive Thought LeadershipLead the guest-experience conversation.Explore →LocktonService expertise, on camera.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512