Skip to content
Demo
‹ Back to IndustriesHospitality

AirBNB Set to Debut Apartment Complexes

AirBNB is shaking up the lodging industry- again. Earlier this month, the company announced a $200 million dollar partnership with Brookfield Property Partners and Newgard Development Group to launch Niido Powered by Airbnb- apartment complexes designed for those needing short term rentals. The 324-unit complex is set to debut early this year in Kissimmee, Florida,…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share
AirBNB Set to Debut Apartment Complexes

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

AirBNB is shaking up the lodging industry- again. Earlier this month, the company announced a $200 million dollar partnership with Brookfield Property Partners and Newgard Development Group to launch Niido Powered by Airbnb- apartment complexes designed for those needing short term rentals. The 324-unit complex is set to debut early this year in Kissimmee, Florida, near Orlando, with three more debuting by the end of 2018.

Tenants and landlords would be encouraged to sublet the apartments for up to 180 days a year, and guests would receive hotel amenities in an apartment setting.“We’re trying to make sure that home-sharing is not done in the shadows,” JaJa Jackson, a global partnerships director at Airbnb said. “This partnership shows how landlords, developers and Airbnb can work together.”[1]

Newgard Development Group is committed to building over 2,000 units in the next two years, and the goal is to target as many travelers as possible while earning their tenants extra cash in the process.

Cindy Diffenderfer, co-founder and CMO of Niido explains why it’s revolutionary. “The biggest issue we’re solving for is that landlords don’t want people to share their rentals. As their owners and developers, we’re encouraging it. We believe our product is revolutionary. We’re regulating and allowing room-sharing.”[2]

[1]

https://www.bloomberg.com/news/articles/2017-10-12/airbnb-branded-apartment-buildings-are-coming-to-the-u-s

[2]

https://www.curbed.com/2017/10/20/16508664/airbnb-apartment-real-estate-niido

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality launched a Strategic Asset Performance division on Sept. 30, led by newly promoted SVP Shozib Khan. He now oversees IT, financial planning, hotel systems, hotel resources and transitions, brand resources, AI strategy and owner partnership. The org chart is the news. For hotel owners, the test is whether earlier forecasts become earlier action at their properties.

  • 01Spire's stated problem is turning data into action, since it says hotel companies already have more data and technology than ever. That puts the measure of the new division in decisions made earlier, with dashboards a secondary concern.
  • 02The most concrete lever for owners is executive oversight for selected hotels that need extra attention. What triggers that oversight decides when senior help reaches a given property.

Oct 7, 2026

AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group, a Dallas startup led by former Remington Hospitality CEO Sloan Dean, launched with $7.5 million to manage hotels using AI agents instead of selling software. It targets at least 500 basis points of gross operating profit margin within six months of taking over a hotel. Owners would judge it on the P&L.

  • 01AIHG sells hotel AI as a management contract, taking over the P&L instead of selling software.
  • 02At least 500 basis points of gross operating profit margin within six months of takeover is the stated target, a concrete benchmark owners can hold any AI-led operator to.
  • 03The results so far come from three California design-partner hotels. The signal to watch is the first signed management agreements beyond those partners, and what those properties report at the six-month mark.

Oct 7, 2026

Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu Hotel and Restaurant San Juan is a 50-room project slated to open in 2028. With a street-facing Nobu restaurant and bar plus a rooftop lounge and bar, the plan positions food and beverage to shape first impressions and public life.

  • 01At 50 rooms, Nobu’s San Juan property is small enough that its street-level restaurant and rooftop bar are likely to do most of the work of defining it.
  • 02Nobu has 20 hotels open and nearly 30 more projects in the pipeline, so its development book is already larger than its operating portfolio.
  • 03The details worth watching before the 2028 opening are how the street-level restaurant connects to the neighborhood, what the rooftop program looks like, and whether local sourcing and Puerto Rican design show up in specifics.

Oct 2, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For Hospitality teams

See how Hospitality teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Hospitality

Hospitality hubMore expert Hospitality coverage.Explore →Executive Thought LeadershipLead the guest-experience conversation.Explore →LocktonService expertise, on camera.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512