Beer Business Brews Up Billions in Economic Impact For Tennessee, Study Finds

Tennesseans’ interest in good beer is fueling a multi-billion-dollar industry that supports nearly 30,000 jobs in the state, according to a report released Tuesday.

The Beer Serves America report found America’s beer industry contributed $4.2 billion last year to the Tennessee economy and supported 28,646 jobs in the state. Nationwide, the beer industry had a $328.4 billion economic impact in 2018 and generated a total of 2.19 million jobs, ranging from distributors to barley farmers and retail workers associated with the beer industry.

Tennessee ranked 25th in the nation for economic impact in the beer industry and 26th in jobs. California ranked first in both categories, followed by Texas.

Read the full article.

Follow us on social media for the latest updates in B2B!

Image

Latest

Learning
Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City
April 9, 2026

In an increasingly interconnected business landscape, global collaboration has shifted from being a strategic advantage to an operational necessity. Companies that foster cross-regional dialogue are often the ones that adapt fastest, borrowing insights from diverse markets and translating them into scalable success. Events like global sales meetings are no longer just corporate rituals—they…

Read More
leadership
A First Global Sales Meeting Experience: Divyesh Maru on Leadership, Learning, and Collaboration at IPS 2026
April 9, 2026

Global sales meetings are often framed as strategic checkpoints, but their real value lies in the human connections and shared understanding they foster across regions. In an increasingly complex business landscape, aligning finance, operations, and sales through firsthand experiences—like plant visits and product deep dives—can transform abstract goals into actionable insight. For companies…

Read More
Growth
Building Global Momentum: How Cross-Regional Connections Are Driving Growth at TekniPlex’s IPS Sales Meeting 2026
April 9, 2026

In an increasingly interconnected global marketplace, the companies that win are those that move beyond transactional relationships and develop a deep understanding of the entire value chain. Knowing not just your customer, but your customer’s customer, unlocks sharper insights, stronger partnerships, and more strategic growth opportunities across regions. Events like global sales meetings…

Read More
Sales
Tonja Ashley Reflects on Collaboration, Growth, and Standout Leadership at the IPS Global Sales Meeting 2026
April 9, 2026

Global sales meetings are often measured by numbers—targets hit, pipelines filled, strategies refined—but their real value lies in the human connections and shared perspective they create across an organization. When teams from different functions come together, especially customer service and sales, they begin to see not just metrics, but the full customer journey,…

Read More