Demand for Food Delivery Apps Rising, Changes to Cold Chain Needed

 

The long term impacts of COVID’s acceleration of various industries are being felt, and the broader food delivery industry is one of them. As early as December of 2020, Deliveroo’s CEO was estimating COVID accelerated the adoption of online food delivery platforms by 2 to 3 years, placing enormous pressures on restaurants, delivery infrastructure, and the supply chain, more specifically the cold chain.

As restaurants, grocers, delivery operations with ghost kitchens, and even meal kit companies continue to build out sustainable infrastructure to meet this demand, should they leverage cutting edge technologies to increase transparancy across the delivery process? Is this important to customers? Director of customer success for Varcode Cyndi Metallo sure thinks so. We spoke with Cyndi to get her thoughts on where more data, better curated data, open communications, and overall, clear cut transparency will elevate the food delivery process and place more trust in the cold chain.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Early-Stage Playbook for Healthcare Founders: Credibility, Founder Mindset, and Real Market Fit
April 13, 2026

Healthcare innovation is having a moment. With over 500 startups applying annually to leading accelerators like Health Wildcatters, the sector is seeing a surge of founders eager to tackle inefficiencies in care delivery, diagnostics, and patient experience. At the same time, digital health is regaining momentum—after a period of market correction, funding went up…

Read More
apprenticeship degree
Career-Connected Health Care: Why the Apprenticeship Degree Is the Future
April 13, 2026

Hospitals across the country are feeling the strain—too many open roles, not enough trained professionals, and a growing gap between what students learn and what the job actually demands on day one. Training is getting more expensive, timelines are stretching, and healthcare leaders are being forced to rethink how new clinicians enter the field….

Read More
Cybersecurity
The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs
April 9, 2026

Cybersecurity is no longer a concern reserved for large enterprises—it has become a defining issue for businesses of every size. Over the past decade, the rapid rise of cloud computing, artificial intelligence, and cryptocurrency has fundamentally reshaped the threat landscape, lowering the barrier to entry for cybercriminals and expanding the range of viable targets….

Read More
rubber
How Precision Engineering and Regulatory Complexity Shape the Future of Rubber Manufacturing
April 9, 2026

In an era where precision manufacturing often hides behind the simplicity of everyday products, the world of rubber components offers a striking reminder that complexity frequently lives beneath the surface. What appears to be a modest gasket or sealing element is, in reality, the product of highly specialized engineering, rigorous testing, and an…

Read More