Demand for Food Delivery Apps Rising, Changes to Cold Chain Needed

 

The long term impacts of COVID’s acceleration of various industries are being felt, and the broader food delivery industry is one of them. As early as December of 2020, Deliveroo’s CEO was estimating COVID accelerated the adoption of online food delivery platforms by 2 to 3 years, placing enormous pressures on restaurants, delivery infrastructure, and the supply chain, more specifically the cold chain.

As restaurants, grocers, delivery operations with ghost kitchens, and even meal kit companies continue to build out sustainable infrastructure to meet this demand, should they leverage cutting edge technologies to increase transparancy across the delivery process? Is this important to customers? Director of customer success for Varcode Cyndi Metallo sure thinks so. We spoke with Cyndi to get her thoughts on where more data, better curated data, open communications, and overall, clear cut transparency will elevate the food delivery process and place more trust in the cold chain.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More
ethical AI
In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight
February 11, 2026

When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…

Read More
Resource Officers
Beyond Enforcement: The Evolving Role of School Resource Officers
February 10, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso sits down with Dr. Penny Schultz, Assistant Director of School Safety and Security at Chesapeake Public Schools, to unpack the often-misunderstood role of School Resource Officers (SROs). The conversation highlights how effective SROs function not…

Read More
transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More