Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

“Fast Food”: Refined and Redefined with Robert Mikalonis of On The Move

On today’s podcast, we chat with Robert Mikalonis, Director of Food Trucks for On The Move. We discuss the dramatic increase in food truck viability, how the old “roach coach” stereotype no longer applies, how brick-and-mortar restaurant franchises are utilizing them, and how technology is moving the food truck into the future. For the…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

On today’s podcast, we chat with Robert Mikalonis, Director of Food Trucks for On The Move. We discuss the dramatic increase in food truck viability, how the old “roach coach” stereotype no longer applies, how brick-and-mortar restaurant franchises are utilizing them, and how technology is moving the food truck into the future.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodBeverageMS

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Food & Beverage expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

What Type of Businesses Benefit the Most from a Frozen Beverage Program?

What Type of Businesses Benefit the Most from a Frozen Beverage Program?

Frozen beverage programs can enhance businesses by attracting a wide variety of customers. Locations with high foot traffic, such as convenience stores and amusement parks, reap the most benefits. Customized flavors and innovative marketing strategies can further maximize revenue from these programs.

  • 01Businesses with high foot traffic benefit the most from a frozen beverage program.
  • 02Offering customized flavors can attract more customers to your frozen beverage offerings.
  • 03Convenience stores and amusement parks often see increased revenue from frozen beverage programs.

Aug 6, 2026

Why Should I Sell Frozen Carbonated Beverages vs a Slush Product?

Why Should I Sell Frozen Carbonated Beverages vs a Slush Product?

The article explores the benefits of selling frozen carbonated beverages compared to slush products. It considers factors such as consumer preference, profitability, and product differentiation.

  • 01Frozen carbonated beverages can offer higher profitability compared to slush products.
  • 02Consumer preference often leans towards beverages with a more familiar and refreshing taste.
  • 03Product differentiation through frozen carbonated beverages can attract a wider customer base.

Aug 6, 2026

Will it fit in my shop?

Will it fit in my shop?

Tim Garrett explores considerations for determining whether equipment will fit in a retail shop. Space management is crucial for optimizing shop layout and ensuring that equipment installation is feasible.

  • 01Evaluate your shop's existing layout to determine available space for new equipment.
  • 02Consider equipment dimensions and clearance requirements before purchase.
  • 03Verify utility connections and access points are compatible with the new equipment.

Aug 6, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512