Impossible Burgers Hit Grocery Stores in California with Professor H.G. Parsa

 

Disrupting something as large and enduring as the beef industry may seem like an impossible task. Alternative meat provider Impossible Foods is planning on doing just that.

Today the company’s burgers will be sold in grocery stores for the first time. They can be found at 27 Gelson’s locations in California, and plans are in place to expand to the East Coast soon. Fast food chains including Burger King and White Castle currently host the Impossible Burger on their menus, and alternative meat competitor Beyond Meat is already sold in grocery stores. Overall, Impossible Burgers are sold at more than 17,000 restaurant locations.

University of Denver Professor of Lodging Management H.G. Parsa has spent more than a decade in the food industry. He joined Business Casual to discuss what challenges and opportunities await Impossible Foods as it hits grocery store shelves across the country.

Hear Daniel Litwin and Geoff Short discuss this story on this excerpt from Business Casual.

Tune into MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to eSports – we’ll be talking all things B2B.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

grain storage
Revolutionizing Grain Storage: A Peek into MKC and Producer Ag’s Innovative Facilities
June 12, 2025

Embrace the future of grain storage as Jon Brown, Director of Facilities for MKC Properties and Producer Ag, guides you through their state-of-the-art, automation-driven facilities. Discover how they truly set industry standards for efficiency in loading, unloading, and handling grain. What You’ll Learn — The Evolution of MKC and Producer Ag’s Grain Facilities —…

Read More
Advancing Rehabilitative Care Through Global Practice Standards and Credentialing | Andrea Christie and Karlene Miller | EP#2 - Live from ICN
Advancing Rehabilitative Care Through Global Practice Standards and Credentialing – Live from ICN
June 12, 2025

Broadcasting from the 2025 International Council of Nurses Congress in Helsinki, host Lea Sims welcomes two inspiring Jamaican nurses—Andrea Christie, MSc, BSN, ENLAC, RM, RN, JP, and Karlene Miller, RN—to discuss the vital but often overlooked specialty of rehabilitative nursing. With decades of combined experience in rehabilitation and midwifery, both guests offer an impassioned…

Read More
career resilience
Asking Questions Works: Career Resilience, Mentorship, and Real Growth in Real Estate and Beyond
June 11, 2025

In this inspiring episode of PQ: Conversations That Build Equity, host Jason Winningham sits down with Rosanna Hudson—affectionately known as “RoRo”—to explore how career resilience fuels the development of professional equity through trust, adaptability, and the courage to ask better questions. Rosanna is a seasoned real estate broker licensed in both Texas and California,…

Read More
Build the Why, Not Just the What
June 11, 2025

There comes a point where you stop asking what you’re building and start asking why you’re building it. That shift is where high-impact work begins. It’s when you move from shipping features to shaping purpose. Anyone can launch a roadmap, spec out a feature, or refine a UI. But the heartbeat of the product lives…

Read More