Skip to content
MarketScale
‹ Back to Industries

Food & Beverage

Made In America: Kentucky Bourbon

Bourbon & Bluegrass If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it. Town Branch…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Promoted content from Made in America on MarketScale.

Share

Bourbon & Bluegrass

If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

Town Branch Distillery

Town Branch Distillery is located just blocks away from the heart of downtown Lexington, Kentucky and has already built a name for itself in its relatively short existence. In fact, this whiskey producer had the honor of being the first distillery built in Lexington proper in more than 100 years.

Town Branch is a part of Lexington Brewing and Distilling Co. The distributor was started by Dr. Pearse Lyons, who also founded global animal nutrition company Alltech. This group has used yeast and fermentation, key components in whiskey producing, to create an all-natural food additive to improve farm animal gut health. Unfortunately, they could not promise us that their bourbon would do the same.

It may sound strange that an animal feed company would be involved in the beverage industry, but Dr. Lyons’ original background is in fact in the brewery and distilling world. He worked at Harp Lager while in college and has a Masters of Science in Brewing Science from the British School of Malting and Brewing, which is now the School of Biochemistry.

After his studies, Lyons switched focus from brewing to how yeast can be used to improve animal feed and created the new company from his garage. But in his free time he never stopped helping brewers refine the quality of their yeast.

This continued passion led him to create the Lexington Brewing and Distilling Company as a division of Alltech in 1999.

Buffalo Trace

The Buffalo Trace Distillery in Frankfort, Kentucky holds the Guinness World Record for the oldest continuously-operated distillery in the United States, and its roots date back to the formative years of the United States.

The country’s first significant bourbon boom immediately followed the Civil War in the late 1860s and ’70s. The distillery was led by EH Taylor Jr., who took over the reins in 1869 and built three distilleries in succession.

The first two distilleries were believed to have been lost to time, but during routine renovation work in the 2010s, one was uncovered.

In recent years Buffalo Trace planned to renovate the Old Fire Copper Distillery, which had been abandoned, by lowering a floor to create more event space. However, during construction, the crew ran into brick. Not loose brick, but mortared walls. At first bewildered, they carefully continued and found stone walls. The team stopped the demolition and called in Kentucky archaeologist and distillery researcher, Nick Laracuente.

Laracuente oversaw the excavation on the project they now call Bourbon Pompeii.

Coming Up Next

Stay glued to MarketScale for every episode of Made in America and keep an eye out for bonus content from each stop!

Future Episodes:

Made in America

Part of this channel

Made in America

Stories from the companies building and making things in America.

Visit the channel →

New to MarketScale?

MarketScale is the platform Food & Beverage companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

The FDA has revised its timeline for phasing out petroleum-based synthetic food dyes, slowing a process it announced in April 2025 with a target end date of 2027. Separately, nearly 160 food and agriculture organizations have signed a coordinated letter urging USMCA renewal before the agreement's July 1 review deadline. Additional regulatory fronts — including a California ultra-processed food labeling bill, a bipartisan FDA import-destruction measure, and a USDA domestic fertilizer push — are compounding compliance demands across the food and agriculture sector.

  • 01FDA has revised its synthetic dye phase-out schedule, slowing a voluntary removal program originally targeting six petroleum-based color additives by end of 2027.
  • 02Nearly 160 food and agriculture groups have urged USMCA renewal before the July 1 joint review deadline, warning that inaction could disrupt cross-border supply chains.
  • 03California's AB 2244 and a bipartisan federal bill targeting unsafe food imports are adding new compliance layers for food manufacturers and retailers.

Jun 17, 2026

FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

The FDA's April 2025 voluntary initiative to phase out petroleum-based synthetic dyes from the U.S. food supply has generated a wave of corporate commitments, with major brands targeting 2026–2027 deadlines. However, Consumer Reports found that many large food companies have yet to pledge any changes, even where natural alternatives are already used abroad. Meanwhile, broader regulatory shifts — including a USDA reorganization affecting food assistance programs and new legislative proposals on food labeling and import safety — are reshaping the operating environment for food and beverage manufacturers.

  • 01The FDA is working with industry to eliminate six certified petroleum-based color additives from the U.S. food supply by the end of 2027, after revoking authorization for Red No. 3 earlier in 2025.
  • 02A March 2026 Consumer Reports survey found 72 percent of U.S. adults are at least somewhat concerned about synthetic dyes, and 66 percent say companies should be required to phase them out — yet many major brands have made no commitments.
  • 03Separate regulatory pressures are mounting: California advanced a non-ultra-processed food labeling bill, Congress moved bipartisan legislation to let the FDA destroy unsafe food imports, and the USDA reorganized its food nutrition administration amid leadership changes.

Jun 17, 2026

The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent

The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent

Produce distributors are facing tightening margins and supply chain pressures that demand more flexible operations and empathetic leadership. AJ Krow argues that attracting and retaining a new generation of talent is critical to the industry's long-term survival. Modernizing workplace culture and rethinking traditional distribution practices are central to meeting these challenges.

  • 01Produce distributors must adapt operations to withstand tightening margins and supply chain volatility.
  • 02Empathetic leadership and flexible workplace culture are essential to attracting younger talent to the industry.
  • 03A generational shift in the workforce requires the produce distribution sector to rethink recruiting and retention strategies.

May 1, 2025

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub