Meiji Expands Cocoa Market With Generous Investment

Oh how sweet it is! Japanese confectioner Meiji is expanding its high-cocoa chocolate products, an investment of 27 billion yen, or $245 million USD. Part of the investment includes upgrading their factories.
Euromonitor International, a global market research agency, reports that health and wellness trends and the Japan’s ageing population have been the inspiration for the increased demand.
In a statement released from the company, Meiji says they “will continue to invest heavily in research and development in the forecast period, as it seeks to tailor its range of products in line with changing consumer needs.The company is likely to focus on health and wellness products within packaged food, particularly those that appeal to Japan’s increasing number of elderly consumers.”
The company says they also recognize the challenges that population ageing and decline pose to Japan and will focus on boosting packaged food profits by adding value.
 And chocolate isn’t their only focus. Meiji will also invest in expanding its production capacity in key growth areas such as yogurt, as well.
Meiji projects that this investment will bolster sales for this fiscal year, and projects an increase from $935 million USD in 2017, to $956 million by March of 2018.

Follow us on social media for the latest updates in B2B!

Latest

Use Cases and the Technology Enabling Medical Data, Privacy and Anonymization
Use Cases and the Technology Enabling Medical Data, Privacy and Anonymization
October 5, 2022
Health data makes up more than 30% of the world’s data (Intel, 2022) — and it’s growing each year. The data is more than tangible, straightforward information, like dates of vaccinations and test Read more
Preparing Gen Z for a Lifetime of Leadership with Erica Molett
October 4, 2022
When introducing Erica Molett, it can be hard to know where to begin. She has founded and is currently the CEO of three different organizations: Kandake Tech, Beyond the Ball, and Expansion Solutions Consulting. Read more
Forging Connections: Flipping CAPA on It’s Head with Prevention
October 4, 2022
Waste and lost money run rampant in various sectors, and healthcare and pharmaceuticals are no exception. Bethany Kearney, Director of Enablement for Sparta Systems, and Zillery Fortner, Product Read more