Watch: Connected Packaging Devices for Beverages? Welcome to the Future
Beverage packaging is adding new tech into their designs that promote connectivity like never before. Companies are leveraging QR Codes, NFC, and Augmented Reality in a variety of innovative ways. Want to listen to music while you drink? Scan the bottle with your mobile device. Last year, Sharp End IoT partnered with Malibu Rum to…
This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.
Get featured
Want to get featured in MarketScale Food & Beverage?
Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.
Beverage packaging is adding new tech into their designs that promote connectivity like never before. Companies are leveraging QR Codes, NFC, and Augmented Reality in a variety of innovative ways. Want to listen to music while you drink? Scan the bottle with your mobile device.
Last year, Sharp End IoT partnered with Malibu Rum to create a music festival-connected liquor bottle that unlocked Snapchat filters and Spotify playlists. Jameson Whiskey offered prizes for consumers that tapped their bottle with the NFC tag hidden in the label.
Have you seen any interesting interactive beverage packaging lately?
From the publisher
MarketScale Food & Beverage is produced with the industry it covers. The platform behind it turns your plant managers, quality leads, and R&D teams into coverage like this: real people, on the record, produced and published for the buyers already searching this topic.
Food and beverage buyers care about the plant, the process, and the people. Show them yours. It works alongside your marketing team and your agency, on a flat monthly price, not a retainer.
