Watch: McDonald’s Partners With Disney on Happy Meal Toys Once Again

MarketScale
MarketScale
Mar 1, 2018
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McDonald’s and Disney come together after a 12-year hiatus to form a new partnership that will begin in June. The union will pair Happy Meals with figures from movies from Walt Disney Animation Studios, Marvel Studios, Pixar Animation Studios and others.

The first toys will be from Incredibles 2, followed by Wreck-It Ralph 2 in November. According to the Los Angeles Times, the cross-promotional deal began in 1996 and was worth $1 billion.

The fast-food chain also announced earlier this month that it will be lowering the calorie count in its U.S. Happy Meals by June.

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