Watch: Packaging Insights from Beer Institute
According to the Beer Institute’s annual Report, draft beer accounts for nearly two-thirds of all on-premise beer volume. Draft beer accounted for 10.6 percent of the 204 million barrels of beer throughout the U.S. in 2017. Aluminum cans are on the rise in the U.S., however, aluminum has lost market share due to the growing popularity of glass bottled imported beers. 7 and 12 oz. bottles make up more than 90 percent of the beer packaged in glass, according to the report. Glass bottles declined 0.4 share points in 2017, as more consumers shifted spending toward imported beers packaged in glass. On-premise draft beer share gains are being driven by “own-premise” direct-to-consumer sales at brewery taprooms and brewpubs.
