How One Company Innovated to Keep Healthcare Workers Safe

When the COVID-19 pandemic reached the United States, one of the first warning signs that medical facilities weren’t prepared for the effects of the virus was the lack of personal protective equipment available to frontline healthcare workers.

Manufacturers have risen to meet this challenge and innovated beyond what we had seen before. One manufacturer, Bullard, created a new respirator called Salus. We asked Chad Wedding, Senior Mechanical Engineer at Bullard, for his thoughts on how Bullard used their deep knowledge of protective equipment to rethink the respirator.

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customer movement
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As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

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supply chains
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brand
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The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
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