Skip to content
‹ Back to IndustriesHealthcare

Listen: Apple Is Entering The Healthcare Market

It looks like Apple will be heading into the Healthcare Industry as their upcoming IOS 11.3 update will enable patients to view EMR’s or Electronic Medical Records as well as other pertinent clinical information right from their Apple device. This new Health Records feature utilizes the existing Health app currently on devices and goes…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

It looks like Apple will be heading into the Healthcare Industry as their upcoming IOS 11. 3 update will enable patients to view EMR’s or Electronic Medical Records as well as other pertinent clinical information right from their Apple device. This new Health Records feature utilizes the existing Health app currently on devices and goes a step further in allowing medical facilities to connect with you via API from their EMR systems so that they can share data back and forth between you and them.

Currently, 12 hospitals have signed on to test this beta software including well-known hospitals like: Johns Hopkins Medicine, Penn Medicine, and Cedars-Sinai in Los Angeles. In fact, just last week, Apple had announced this update regarding the Health App bringing together all hospitals and clinics so that it could eventually be easy for all users to have access to their medical data and have a choice when it comes to choosing their provider.

John Halamka, CIO of CareGroup Healthcare Systems saw this innovation and stated that, “Apple is significantly accelerating the provider-to-patient-to-provider approach with IOS 11. 3.” With technology constantly innovating in this space, it’s exciting to see the immense possibilities that will come into play in the years to come.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

Black Book: AI may make some outsourced health plan work cheaper to bring in-house

Black Book: AI may make some outsourced health plan work cheaper to bring in-house

U.S. health plan administrative costs rose 2.7% to about $69.2 billion in the first half of 2026, even as margins improved to 4.1%. Black Book Research's 2027 outlook says AI is starting to move payer sourcing in both directions. Demand for specialist vendors stays strong in some functions, while automation could make in-house or hybrid models viable in others. The report recommends comparing each major outsourced service with rival vendors and the best internal or hybrid option, and checking whether projected savings become actual cash.

  • 01Every major outsourced payer service should be benchmarked against a rival vendor and against the plan's best feasible internal or hybrid model, a three-way contest at each renewal.
  • 02Avoided vacancies, projected productivity gains and payment recoveries are not recurring cash, so outsourcing savings should not be assumed to fund AI until the service, AI and funding cases each stand on their own.
  • 03Provider data sits on both sides of the sourcing question: it is a top pain point and a specialist-demand area, yet also one of the functions where automation could make hybrid or in-house models viable.

Nov 11, 2026

Hugh Chatham surgical tech program draws 65 for 12 seats

Hugh Chatham surgical tech program draws 65 for 12 seats

Hugh Chatham Health and Alleghany Health marked one year with Advocate Health as a surgical technology program drew 65 applicants for 12 seats. An anniversary release lists $11.3 million in pay and rewards and a $19.3 million capital figure, and says nearly 1,000 patients were connected to specialty and higher-acuity services through Atrium Health Wake Forest Baptist. Local training seats look like the next limit in Elkin.

  • 01In rural North Carolina, a new surgical technology program drew more than five applicants per seat, which points to training capacity, not interest, as the thing to expand.
  • 02Pay and rewards totaled $11.3 million in year one, versus a $19.3 million capital figure—about 58% as large, by MarketScale’s arithmetic.
  • 03Nearly 1,000 patients were connected to specialty and higher-acuity services versus just over 70 virtual consultations and encounters (about 14:1 by MarketScale’s arithmetic), with expanded virtual care planned for year two.

Nov 10, 2026

Study: AI draft echo reports cut cardiologist time 46%

Study: AI draft echo reports cut cardiologist time 46%

Late-breaking research presented November 9 at the American Heart Association's Scientific Sessions 2026 reported that AI-drafted preliminary echocardiogram reports were comparable to human drafts. Cardiologists averaged 4.6 minutes finalizing AI drafts versus 8.5 minutes without AI. The findings are a non-peer-reviewed abstract.

  • 01Cardiologists averaged 4.6 minutes finalizing AI-drafted echo reports versus 8.5 minutes without AI, about 46% less time.
  • 02Cardiologists made substantial changes to 50.6% of AI drafts and 49.7% of human drafts.
  • 03The research used 1,200 echocardiograms from 21 Kaiser Permanente Northern California medical centers.

Nov 9, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512