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Omnichannel Patient Experience & Digital Front Door Innovation

Lea Sims speaks with Tara Mahoney, Global Healthcare Industry Director of Genesys Cloud Services, and Gary Lynch, Verizon’s Global Lead Healthcare & Life Science Practices to speak about Digital Front Door Innovations and how Genesys is enhancing the Omnichannel Patient Experience.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Lea Sims · ·
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Lea Sims speaks with Tara Mahoney, Global Healthcare Industry Director of Genesys Cloud Services, and Gary Lynch, Verizon’s Global Lead Healthcare & Life Science Practices to speak about Digital Front Door Innovations and how Genesys is enhancing the Omnichannel Patient Experience.

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About the author

Lea Sims
Lea SimsChief Marketing & Communications Officer, TruMerit

Lea Sims leads marketing and communications at TruMerit and hosts Care Anywhere. Her career began in healthcare documentation, where she spent 15 years before moving into teaching, writing and communications. At AHDI, she directed professional practices and authored The Book of Style for Medical Transcription, third edition. She later led healthcare and life sciences marketing at Verizon. On Care Anywhere, Lea follows the people behind healthcare workforce decisions. With Obafemi Arowosegbe, the conversation traces a nursing student’s response to a mentorship gap: building the Nightingale Summit. With Earl Dalton, it turns to what international recruitment should give back to the communities nurses leave. A discussion with Robin Goldsmith connects hospital technology to clinical work, from virtual nursing to care at home. Her earlier Care Anywhere interviews widen that picture. With nursing-informatics leaders Kathleen McGrow and Romina Elias, Lea explores the routes into technology roles and the need to involve nurses in designing their tools. The show began in 2024 at CGFNS International, with Peter Preziosi and Julia To Dutka discussing career mobility, certification and work across professional boundaries.

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Healthcare AI should give doctors attention back, not shorter visits

Healthcare AI should give doctors attention back, not shorter visits

Healthcare organizations should deploy AI to give clinicians back attention and capacity for better decisions, not simply shorten visits. Landry argues AI should fit into existing workflows with insights appearing at the right time, and that organizations should set clear governance and automation boundaries before deployment and measure what changes for patients, clinicians and the organization.

  • 01AI success in healthcare should expand clinician capacity for thoughtful care, not optimize for visit speed; a three-minute appointment is not patient-centered innovation.
  • 02Design AI into workflows clinicians already use with insights appearing at the right moment, making adoption a workflow problem rather than a training problem.
  • 03Set automation boundaries before deploying AI, specifying what it may do alone, what it recommends for clinician decision-making, and what requires explicit human control and accountability.

Nov 11, 2026

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  • 01Every major outsourced payer service should be benchmarked against a rival vendor and against the plan's best feasible internal or hybrid model, a three-way contest at each renewal.
  • 02Avoided vacancies, projected productivity gains and payment recoveries are not recurring cash, so outsourcing savings should not be assumed to fund AI until the service, AI and funding cases each stand on their own.
  • 03Provider data sits on both sides of the sourcing question: it is a top pain point and a specialist-demand area, yet also one of the functions where automation could make hybrid or in-house models viable.

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Hugh Chatham surgical tech program draws 65 for 12 seats

Hugh Chatham surgical tech program draws 65 for 12 seats

Hugh Chatham Health and Alleghany Health marked one year with Advocate Health as a surgical technology program drew 65 applicants for 12 seats. An anniversary release lists $11.3 million in pay and rewards and a $19.3 million capital figure, and says nearly 1,000 patients were connected to specialty and higher-acuity services through Atrium Health Wake Forest Baptist. Local training seats look like the next limit in Elkin.

  • 01In rural North Carolina, a new surgical technology program drew more than five applicants per seat, which points to training capacity, not interest, as the thing to expand.
  • 02Pay and rewards totaled $11.3 million in year one, versus a $19.3 million capital figure—about 58% as large, by MarketScale’s arithmetic.
  • 03Nearly 1,000 patients were connected to specialty and higher-acuity services versus just over 70 virtual consultations and encounters (about 14:1 by MarketScale’s arithmetic), with expanded virtual care planned for year two.

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About the Expert

Lea Sims
Lea Sims

Chief Marketing & Communications Officer

TruMerit

Lea Sims leads marketing and communications at TruMerit and hosts Care Anywhere. Her career began in healthcare documentation, where she spent 15 years before moving into teaching, writing and communications. At AHDI, she directed professional practices and authored The Book of Style for Medical Transcription, third edition. She later led healthcare and life sciences marketing at Verizon. On Care Anywhere, Lea follows the people behind healthcare workforce decisions. With Obafemi Arowosegbe, the conversation traces a nursing student’s response to a mentorship gap: building the Nightingale Summit. With Earl Dalton, it turns to what international recruitment should give back to the communities nurses leave. A discussion with Robin Goldsmith connects hospital technology to clinical work, from virtual nursing to care at home. Her earlier Care Anywhere interviews widen that picture. With nursing-informatics leaders Kathleen McGrow and Romina Elias, Lea explores the routes into technology roles and the need to involve nurses in designing their tools. The show began in 2024 at CGFNS International, with Peter Preziosi and Julia To Dutka discussing career mobility, certification and work across professional boundaries.

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