Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Omnichannel Patient Experience & Digital Front Door Innovation

Lea Sims speaks with Tara Mahoney, Global Healthcare Industry Director of Genesys Cloud Services, and Gary Lynch, Verizon’s Global Lead Healthcare & Life Science Practices to speak about Digital Front Door Innovations and how Genesys is enhancing the Omnichannel Patient Experience.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Lea Sims speaks with Tara Mahoney, Global Healthcare Industry Director of Genesys Cloud Services, and Gary Lynch, Verizon’s Global Lead Healthcare & Life Science Practices to speak about Digital Front Door Innovations and how Genesys is enhancing the Omnichannel Patient Experience.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

OpenAI Links ChatGPT to Epic EHRs, Adds Health Data Plugin

OpenAI Links ChatGPT to Epic EHRs, Adds Health Data Plugin

OpenAI announced a ChatGPT for Healthcare integration with Epic EHRs and a plugin linking to nine public healthcare data sources, Healthcare IT News reported Sept. 4, 2026. UCSF Health is piloting the EHR integration, according to OpenAI.

  • 01Some health systems can embed ChatGPT for Healthcare within Epic screens, letting staff pull visit notes, lab results, medications, and specialist records without leaving the EHR.
  • 02OpenAI launched a Healthcare Public Data plugin linking to nine sources, including ClinicalTrials.gov, CMS Coverage, RxNorm, DailyMed, and PubMed, available to eligible U.S. ChatGPT for Clinicians users.
  • 03Health IT teams should verify which patient data fields are exposed, whether prompts and outputs generate audit logs, and assess which of the nine plugin data sources align with their specialty mix before expanding beyond pilot programs.

Sep 11, 2026

Sentara put a predictive model in Epic’s worklist

Sentara put a predictive model in Epic’s worklist

Sentara Health embedded a predictive risk model into Epic and redesigned nursing workflows, reducing hospital-onset MRSA bacteremia by about 45%, according to Healthcare IT News. Healthcare IT News also reported that DaVita’s CIO said embedding AI-powered insights into clinical workflows, not simply collecting more data, is helping clinicians coordinate care. Together, the examples point to ROI when insights are placed in clinical workflows.

  • 01According to Healthcare IT News, Sentara reduced hospital-onset MRSA bacteremia by about 45% after embedding a predictive risk model into Epic and redesigning nursing workflows.
  • 02More than half (56%) of respondents cited software and technology as one of their top three strategic priorities, and around 75% expected spending growth to continue over the next 12 months.

Sep 11, 2026

CMS Sets $90-$420 Per-Patient Payments for Chronic Care Tech

CMS Sets $90-$420 Per-Patient Payments for Chronic Care Tech

CMS's ACCESS payment model, fully active as of July 2026, pays companies $90 to $420 per Medicare beneficiary per year for technology-supported chronic care tied to outcomes, according to HFMA. The model also requires participants to connect through CMS-designated interoperability networks, and more tech companies than traditional providers have signed on so far.

  • 01CMS ACCESS model provides annual payments of $90 to $420 per Medicare beneficiary for chronic care supported by technology.
  • 02Payments in the ACCESS model range from $90 to $420 per beneficiary per year depending on whether specified outcome targets are met.
  • 03The initiative aims to promote the integration of technology in chronic care management.

Sep 10, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512