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Revolutionizing Medicare Advantage: Alivi’s Tech-Driven Approach

A FinTech veteran applies cross-industry innovation to unlock personalized benefits in Medicare Advantage plans

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Brian Urban · AliviFinthriveHealthcare RethinkMagdiel Rodriguez
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A FinTech veteran applies cross-industry innovation to unlock personalized benefits in Medicare Advantage plans

In the latest Healthcare Rethink podcast by FinThrive, host Brian Urban delves into the transformative impact of FinTech on Medicare Advantage with Alivi CEO Magdiel Rodriguez. The episode highlights Rodriguez's journey from the FinTech sector to healthcare, underscoring the potential for cross-industry innovation in enhancing Medicare Advantage plans. The duo discuss the integration of technology in healthcare, focusing on personalized, tech-driven solutions for supplemental benefits. This insightful conversation reveals how Alivi is shaping the future of healthcare services, making them more accessible and effective for members.

About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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About the Expert

Brian Urban
Brian Urban

Director of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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