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Business Class: New York, New York!

Welcome to Business Class, a brand new travel podcast from MarketScale! We’re excited to bring you tips and tricks from our travel experts to make sure your trips, whether for business or leisure, go smoothly. For our first episode we’re taking off for New York City. Cameron Cooper and Tim Maitland give you their…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

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Business Class: New York, New York!

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Welcome to Business Class, a brand new travel podcast from MarketScale! We’re excited to bring you tips and tricks from our travel experts to make sure your trips, whether for business or leisure, go smoothly.

For our first episode we’re taking off for New York City. Cameron Cooper and Tim Maitland give you their insights on the Big Apple, like what to see, where to go, and what to pack.

Check back every Tuesday for a new episode of Business Class and get more insight from cities around the country and around the world!

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IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG has launched a beta version of its AI-powered conversational search to enhance hotel booking experiences. This new feature allows users to make natural language queries which link to live rates and IHG One Rewards. Hotel operators are encouraged to ensure their property data is up-to-date and AI-compatible to maximize revenue opportunities.

  • 01IHG's new AI-powered search allows natural language hotel queries.
  • 02Operators must maintain clean and AI-ready property data.
  • 03The search connects users to real-time rates and rewards.

Aug 27, 2026

Hotel tech rollouts are now a change-management project first, a software project second

Hotel tech rollouts are now a change-management project first, a software project second

Hotel technology implementations are increasingly driven by change management strategies rather than simply software development. Emphasizing deflagging and front-desk adoption can significantly impact hotel technology ROI. This approach requires careful planning and integration to be successful.

  • 01Change management is crucial in hotel tech rollouts for achieving ROI.
  • 02Deflagging and front-desk adoption are central to successful tech integration.

Aug 24, 2026

BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels is expanding its boutique brand, Aiden, with 58 operational hotels and more than 20 additional properties in development. This includes an innovative office-to-hotel conversion project, showcasing the brand's adaptive-reuse strategy. The Aiden brand exemplifies BWH Hotels' adaptability in leveraging existing structures for hospitality purposes.

  • 01BWH Hotels' Aiden brand has expanded to 58 hotels globally.
  • 02More than 20 Aiden hotels are currently in development.
  • 03Aiden's strategy includes converting office spaces into hotels.

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