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Business Class: New York, New York!

Welcome to Business Class, a brand new travel podcast from MarketScale! We’re excited to bring you tips and tricks from our travel experts to make sure your trips, whether for business or leisure, go smoothly. For our first episode we’re taking off for New York City. Cameron Cooper and Tim Maitland give you their…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

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Business Class: New York, New York!

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Welcome to Business Class, a brand new travel podcast from MarketScale! We’re excited to bring you tips and tricks from our travel experts to make sure your trips, whether for business or leisure, go smoothly.

For our first episode we’re taking off for New York City. Cameron Cooper and Tim Maitland give you their insights on the Big Apple, like what to see, where to go, and what to pack.

Check back every Tuesday for a new episode of Business Class and get more insight from cities around the country and around the world!

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More Hospitality Insights

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

A BCG and NYU SPS analysis says 65% of North American hotels reported staffing shortages in 2025. Labor costs rose 11.2% year over year. The report says hotel discovery is shifting to AI assistants, pushing operators to build machine-readable content and integrated data.

  • 01If AI assistants surface only a short list of hotels, content and rate shopping shifts from “best page” SEO to “best answer” data hygiene across channels.
  • 02The biggest blocker to scaling AI in hotels is still plumbing: nearly half of hoteliers report difficulty accessing critical business information, according to Hotel Management.
  • 03Operational AI claims can be tested quickly: housekeeping cycle time and food waste are already instrumented at many brands, so baselines and reporting cadence can be set in the statement of work before deploying.

Sep 13, 2026

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reported that third-party sites bidding on hotel brand names can intercept guests before they reach a hotel's own checkout, citing Operto research. The outlet also reported that Choice Hotels enabled native checkout inside Google AI Mode while Hilton routes AI-driven searches back to Hilton.com to complete bookings.

  • 01Hospitality Technology cited Operto research finding that a competing third-party ad appears on roughly three-quarters of branded hotel searches, with an average of nine such sites bidding on a given hotel's name
  • 02The same report attributed roughly 8% of direct-booking loss to this interception, noting these bookings can be misclassified as ordinary OTA business in PMS reports
  • 03Choice Hotels announced a Google AI Mode integration allowing guests to complete bookings via Google Pay without leaving Google, according to Choice Hotels' own announcement

Sep 11, 2026

IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG has launched a beta version of its AI-powered conversational search to enhance hotel booking experiences. This new feature allows users to make natural language queries which link to live rates and IHG One Rewards. Hotel operators are encouraged to ensure their property data is up-to-date and AI-compatible to maximize revenue opportunities.

  • 01IHG's new AI-powered search allows natural language hotel queries.
  • 02Operators must maintain clean and AI-ready property data.
  • 03The search connects users to real-time rates and rewards.

Aug 27, 2026

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