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Listen: Smart Rooms Are Almost A Reality

Smart hotels rooms are now a reality as Hilton Hotels are implementing smart technology into a number of their locations across the globe. Integrated voice controls through the Hilton Honors app and easy to use smart tv’s are two of the big changes that Hilton is looking to add to their in-room experience. Andrew…

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Listen: Smart Rooms Are Almost A Reality

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Smart hotels rooms are now a reality as Hilton Hotels are implementing smart technology into a number of their locations across the globe. Integrated voice controls through the Hilton Honors app and easy to use smart tv’s are two of the big changes that Hilton is looking to add to their in-room experience. Andrew Sheivachman, business travel editor at Skift said, “The smart guest room of the future is still in development. A strong return on investment for hotel owners who invest in updated technology, however, will help push these innovations into the mainstream.” With guests looking to have the same smart technologies while they travel as they do at home Hiltons approach will keep their hospitality experience ahead of the curve.

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Accor selects IDeaS Optix as a referenced BI tool for its hotels

Accor selects IDeaS Optix as a referenced BI tool for its hotels

Accor has added IDeaS' Optix business intelligence tool to the referenced reporting options for its hotels. IDeaS is already Accor's revenue management system of record. The open test is whether Accor hotels adopt Optix at anything like the nearly 40% rate IDeaS reports among its independent, small-group and regional chain clients.

  • 01Nearly 40% of IDeaS' independent, small-group and regional-chain clients run Optix. The number to watch is how close Accor hotels get to that share.

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HotelPartner's rebrand bets that hotel profit is won in distribution

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Swiss firm HotelPartner has added 'profit' to its name and a service level across Europe for consultants and smaller hotel groups. Its bet is that independents protect margin by choosing booking channels as carefully as rates.

  • 01Selling more room nights doesn't guarantee more profit: U.S. economy hotels gained 4.6 occupancy points in the first half of 2026, yet RevPAR fell 2.7% and gross operating profit margin barely moved.
  • 02HotelPartner is positioning the choice of booking channel, direct website versus OTA, as a profit decision for independent hotels, made period by period rather than by default.
  • 03The new service-light tier hands strategy-setting and daily yielding to the customer on HotelPartner's platform, so it fits consultants and small groups that already have someone to do the daily yielding.

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Extended stay is 40% of the U.S. hotel development pipeline

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Extended stay made up about 40% of the U.S. hotel pipeline in Q3 2026 at 2,352 projects, or 236,219 rooms, per Hotel Dive. Brand conversions rose 3% year over year to 1,516 projects, while the overall pipeline shrank 4.9%.

  • 01Of the extended-stay projects in the Q3 2026 pipeline, 424 were under construction, 1,006 were scheduled to start construction in the next 12 months and 922 were in the early planning stage.
  • 02Conversions rose 3% year over year to 1,516 projects even as the total pipeline shrank 4.9%, while luxury grew 19% by rooms and 14% by projects year over year.

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