Sonesta Global 2024

At Sonesta Global 2024, the hospitality industry took a bold step into the future, with Visual Matrix emerging as a key player in the digital transformation of hotel operations. As guest expectations evolve and labor challenges persist, tools that streamline workflows and enhance the guest experience are no longer optional—they’re essential. Visual Matrix’s integrated platform offers hotels the agility and efficiency needed to thrive in a competitive market. This year’s summit made one thing clear: the future of hospitality belongs to those ready to innovate.

Recent Episodes

The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…