UMF Corporation Calls for Nominations for Fourth Annual National Guest Room Attendant Excellence Award

Recognition shines a spotlight on housekeepers who go above and beyond to keep hotels clean and guests safe

Northbrook, Ill. – Oct. 5, 2022 – Nominations are open for the fourth annual 2022 National Guest Room Attendant (GRA) Excellence Award, sponsored by UMF Corporation. The award recognizes the invaluable contributions of GRAs – hotel housekeepers – who ensure safe guest and employee environments in hotels and lodges across the country. In an industry that is still feeling the pandemic’s aftershocks, the GRA Excellence Award acknowledges the housekeeping heroes who have shown up day after day to clean and disinfect guest rooms and common areas. Nominations are open through Dec. 31, 2022.

“Hotels transformed their business models during the pandemic, first deploying infection prevention practices similar to those of an acute care hospital and now contending with a staffing crisis,” said UMF CEO George Clarke. “Throughout all of this, GRAs have remained steadfast as the industry’s heroes. They quickly learned new cleaning and disinfection processes, picked up extra shifts when pinch hitters were needed, and seamlessly managed increasing guest expectations. The National GRA Excellence Award acknowledges the hardworking hotel housekeepers who ensure the safety, satisfaction, and loyalty of guests and employees, alike.”

According to a recent survey by the American Hotel and Lodging Association (AHLA), almost all hotels are understaffed, 49% severely so. Almost 60% of respondents rank housekeeping as the most critical need. At the same time, travelers continue placing a premium on safe and sanitary environments and sustainable products, further increasing the pressure on hotel housekeepers.

“Cleanliness and infection prevention will always be paramount in hospitality,” added Clarke. “We are privileged to celebrate the hotel workers on the frontlines who safely and effectively process guest rooms and public areas to ensure those standards are maintained. The 2022 GRA Excellence Award is an ideal way to honor the hotel housekeeper who deserves recognition.”

Hotel general managers and housekeeping managers are encouraged to nominate dedicated staff for the award. The award recipient will receive an all-expenses paid trip for two, including airfare to a location of their choice within the 48 contiguous states. Nomination forms, available at https://bit.ly/3ffosf0, should be submitted by Dec. 31, 2022.

 

About UMF Corporation

UMF Corporation is the leader in the research and development of high-performance products, programs and training for the infection prevention and commercial cleaning markets. Through extensive testing, exhaustive analysis, and the commitment of significant human and financial resources, new antimicrobial technologies have been merged with innovative product designs that are redefining the future of clean®. http://www.perfectclean.com, LinkedIn

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More