UMF Corporation Calls for Nominations for Fourth Annual National Guest Room Attendant Excellence Award

Recognition shines a spotlight on housekeepers who go above and beyond to keep hotels clean and guests safe

Northbrook, Ill. – Oct. 5, 2022 – Nominations are open for the fourth annual 2022 National Guest Room Attendant (GRA) Excellence Award, sponsored by UMF Corporation. The award recognizes the invaluable contributions of GRAs – hotel housekeepers – who ensure safe guest and employee environments in hotels and lodges across the country. In an industry that is still feeling the pandemic’s aftershocks, the GRA Excellence Award acknowledges the housekeeping heroes who have shown up day after day to clean and disinfect guest rooms and common areas. Nominations are open through Dec. 31, 2022.

“Hotels transformed their business models during the pandemic, first deploying infection prevention practices similar to those of an acute care hospital and now contending with a staffing crisis,” said UMF CEO George Clarke. “Throughout all of this, GRAs have remained steadfast as the industry’s heroes. They quickly learned new cleaning and disinfection processes, picked up extra shifts when pinch hitters were needed, and seamlessly managed increasing guest expectations. The National GRA Excellence Award acknowledges the hardworking hotel housekeepers who ensure the safety, satisfaction, and loyalty of guests and employees, alike.”

According to a recent survey by the American Hotel and Lodging Association (AHLA), almost all hotels are understaffed, 49% severely so. Almost 60% of respondents rank housekeeping as the most critical need. At the same time, travelers continue placing a premium on safe and sanitary environments and sustainable products, further increasing the pressure on hotel housekeepers.

“Cleanliness and infection prevention will always be paramount in hospitality,” added Clarke. “We are privileged to celebrate the hotel workers on the frontlines who safely and effectively process guest rooms and public areas to ensure those standards are maintained. The 2022 GRA Excellence Award is an ideal way to honor the hotel housekeeper who deserves recognition.”

Hotel general managers and housekeeping managers are encouraged to nominate dedicated staff for the award. The award recipient will receive an all-expenses paid trip for two, including airfare to a location of their choice within the 48 contiguous states. Nomination forms, available at https://bit.ly/3ffosf0, should be submitted by Dec. 31, 2022.

 

About UMF Corporation

UMF Corporation is the leader in the research and development of high-performance products, programs and training for the infection prevention and commercial cleaning markets. Through extensive testing, exhaustive analysis, and the commitment of significant human and financial resources, new antimicrobial technologies have been merged with innovative product designs that are redefining the future of clean®. http://www.perfectclean.com, LinkedIn

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More
empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More