UMF Corporation Calls for Nominations for Fourth Annual National Guest Room Attendant Excellence Award

Recognition shines a spotlight on housekeepers who go above and beyond to keep hotels clean and guests safe

Northbrook, Ill. – Oct. 5, 2022 – Nominations are open for the fourth annual 2022 National Guest Room Attendant (GRA) Excellence Award, sponsored by UMF Corporation. The award recognizes the invaluable contributions of GRAs – hotel housekeepers – who ensure safe guest and employee environments in hotels and lodges across the country. In an industry that is still feeling the pandemic’s aftershocks, the GRA Excellence Award acknowledges the housekeeping heroes who have shown up day after day to clean and disinfect guest rooms and common areas. Nominations are open through Dec. 31, 2022.

“Hotels transformed their business models during the pandemic, first deploying infection prevention practices similar to those of an acute care hospital and now contending with a staffing crisis,” said UMF CEO George Clarke. “Throughout all of this, GRAs have remained steadfast as the industry’s heroes. They quickly learned new cleaning and disinfection processes, picked up extra shifts when pinch hitters were needed, and seamlessly managed increasing guest expectations. The National GRA Excellence Award acknowledges the hardworking hotel housekeepers who ensure the safety, satisfaction, and loyalty of guests and employees, alike.”

According to a recent survey by the American Hotel and Lodging Association (AHLA), almost all hotels are understaffed, 49% severely so. Almost 60% of respondents rank housekeeping as the most critical need. At the same time, travelers continue placing a premium on safe and sanitary environments and sustainable products, further increasing the pressure on hotel housekeepers.

“Cleanliness and infection prevention will always be paramount in hospitality,” added Clarke. “We are privileged to celebrate the hotel workers on the frontlines who safely and effectively process guest rooms and public areas to ensure those standards are maintained. The 2022 GRA Excellence Award is an ideal way to honor the hotel housekeeper who deserves recognition.”

Hotel general managers and housekeeping managers are encouraged to nominate dedicated staff for the award. The award recipient will receive an all-expenses paid trip for two, including airfare to a location of their choice within the 48 contiguous states. Nomination forms, available at https://bit.ly/3ffosf0, should be submitted by Dec. 31, 2022.

 

About UMF Corporation

UMF Corporation is the leader in the research and development of high-performance products, programs and training for the infection prevention and commercial cleaning markets. Through extensive testing, exhaustive analysis, and the commitment of significant human and financial resources, new antimicrobial technologies have been merged with innovative product designs that are redefining the future of clean®. http://www.perfectclean.com, LinkedIn

Follow us on social media for the latest updates in B2B!

Image

Latest

Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More
adaptive learning
Scaling Career-Ready Skills: How Adaptive Learning and Generative AI Are Transforming Higher Education
May 4, 2026

Skills-based learning has moved from buzzword to mandate as colleges face mounting pressure to connect credentials, employability, and measurable learner outcomes. Employers are increasingly using skills-based hiring practices, and NACE’s Job Outlook 2026 notes that students need to demonstrate concrete examples of skills in action during hiring processes. At the same time, higher education…

Read More
Gen Alpha
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing
May 4, 2026

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Education Through Learning Labs and Hands-On STEM Experiences
May 4, 2026

Education systems around the world are under pressure to evolve faster than ever, especially for underserved communities. In the U.S. alone, millions of students in low-income households still lack access to STEM resources and career pathways—fueling a widening opportunity gap. For more than 30 years, the TGR Foundation, founded by Tiger Woods, has worked…

Read More