UMF Corporation Calls for Nominations for Fourth Annual National Guest Room Attendant Excellence Award

Recognition shines a spotlight on housekeepers who go above and beyond to keep hotels clean and guests safe

Northbrook, Ill. – Oct. 5, 2022 – Nominations are open for the fourth annual 2022 National Guest Room Attendant (GRA) Excellence Award, sponsored by UMF Corporation. The award recognizes the invaluable contributions of GRAs – hotel housekeepers – who ensure safe guest and employee environments in hotels and lodges across the country. In an industry that is still feeling the pandemic’s aftershocks, the GRA Excellence Award acknowledges the housekeeping heroes who have shown up day after day to clean and disinfect guest rooms and common areas. Nominations are open through Dec. 31, 2022.

“Hotels transformed their business models during the pandemic, first deploying infection prevention practices similar to those of an acute care hospital and now contending with a staffing crisis,” said UMF CEO George Clarke. “Throughout all of this, GRAs have remained steadfast as the industry’s heroes. They quickly learned new cleaning and disinfection processes, picked up extra shifts when pinch hitters were needed, and seamlessly managed increasing guest expectations. The National GRA Excellence Award acknowledges the hardworking hotel housekeepers who ensure the safety, satisfaction, and loyalty of guests and employees, alike.”

According to a recent survey by the American Hotel and Lodging Association (AHLA), almost all hotels are understaffed, 49% severely so. Almost 60% of respondents rank housekeeping as the most critical need. At the same time, travelers continue placing a premium on safe and sanitary environments and sustainable products, further increasing the pressure on hotel housekeepers.

“Cleanliness and infection prevention will always be paramount in hospitality,” added Clarke. “We are privileged to celebrate the hotel workers on the frontlines who safely and effectively process guest rooms and public areas to ensure those standards are maintained. The 2022 GRA Excellence Award is an ideal way to honor the hotel housekeeper who deserves recognition.”

Hotel general managers and housekeeping managers are encouraged to nominate dedicated staff for the award. The award recipient will receive an all-expenses paid trip for two, including airfare to a location of their choice within the 48 contiguous states. Nomination forms, available at https://bit.ly/3ffosf0, should be submitted by Dec. 31, 2022.

 

About UMF Corporation

UMF Corporation is the leader in the research and development of high-performance products, programs and training for the infection prevention and commercial cleaning markets. Through extensive testing, exhaustive analysis, and the commitment of significant human and financial resources, new antimicrobial technologies have been merged with innovative product designs that are redefining the future of clean®. http://www.perfectclean.com, LinkedIn

Follow us on social media for the latest updates in B2B!

Image

Latest

skilled trades mentorship
Blue-Collar, High-Voltage, and High-Stakes: Rebuilding the Workforce Pipeline with Skilled Trades Mentorship at TradeMentor
April 7, 2026

The skilled trades are getting squeezed from both sides: demand is rising—driven by grid upgrades, battery storage buildouts, and the reshoring of manufacturing—while the workforce pipeline keeps narrowing. Across construction, manufacturing, and other skilled trades, employers are facing a demographic cliff: for every five workers who retire, only two replacements enter the workforce. Contractors…

Read More
Student
How Business Schools Can Scale Co-op Without Losing the Student Experience
April 6, 2026

Experiential learning has shifted from a differentiator to an expectation in higher education, especially as employers place more value on job-ready graduates who can adapt quickly to changing workplace demands. At the same time, AI is reshaping entry-level work, making durable skills like judgment, communication, and adaptability more important than routine task execution. In that…

Read More
Solo Stove
From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation
April 3, 2026

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Read More
Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More