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What Robots are up to in the Nike House of Innovation in Shanghai

Nike's House of Innovation in Shanghai utilizes robots to enhance the retail experience. Robots simulate running motions to showcase sneakers in a natural use setting. This innovation is part of Nike's effort to blend interactivity with cutting-edge technology in their retail stores.

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By Geoff Short · ChinaNikeNike House of InnovationRobotics
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What Robots are up to in the Nike House of Innovation in Shanghai

Key takeaways

01

Nike stores use robots to showcase sneakers by simulating running motions.

02

Stephen Hekman, VP of Retail Services at Kingsmen Projects U.S., provided a video showing the robot's functions.

03

Nike's House of Innovation in Shanghai is a model of integrating technology with retail.

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Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action.

This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S.

The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their natural use setting.

The company built this Nike House of Innovation in Shanghai, China although it did not design its interior.

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About the Experts

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Geoff Short
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Stephen Hekman

Vice President of Retail Services

Kingsmen Projects U.S.

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