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What Robots are up to in the Nike House of Innovation in Shanghai

Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action. This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S. The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their…

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By Geoff Short · ChinaNikeNike House of InnovationRobotics
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Key takeaways

01

Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action.

02

This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S.

03

The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their…

Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action.

This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S.

The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their natural use setting.

The company built this Nike House of Innovation in Shanghai, China although it did not design its interior.

About the author

GS
Geoff Short

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