ANA Says FIS Campaign Generated $26M in Contract Value
ANA's June 4, 2026 announcement of the B2 Awards said FIS's Money in Harmony campaign, with agency Sid Lee USA, generated $26 million in attributable contract value and a 57% increase in demand and lead-generation effectiveness. Business Wire's June 9 version of the same release repeated those two figures but omitted a 700% ROI claim tied to a $6 million media investment that appeared in ANA's original release.
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Key takeaways
ANA's June 4 release named FIS and Sid Lee USA winners of Best in Show for the Money in Harmony campaign
ANA reported a 57% increase in demand and lead-generation effectiveness and $26 million in attributable contract value
ANA's release also cited a 700% ROI on a $6 million media investment; this line does not appear in Business Wire's June 9 version
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The Association of National Advertisers announced winners of its 2026 B2 Awards on June 4, 2026, naming FIS and agency partner Sid Lee USA the Best in Show recipient for a campaign called Money in Harmony. ANA described the effort as a video marketing campaign about the financial challenges businesses face without integrated fintech solutions, distributed across connected TV, LinkedIn, and YouTube.
What ANA and Business Wire reported about performance
ANA's release stated the campaign lifted demand and lead-generation effectiveness by 57% and produced $26 million in attributable contract value. ANA's release additionally claimed a 700% return on a $6 million media investment. Neither release explains how the attributable contract value figure was calculated.
Business Wire distributed its own version of the release on June 9, 2026. That version repeated the 57% figure and the $26 million contract value figure but left out the 700% return claim and the media spend figure found in ANA's release. Neither organization has explained the discrepancy between the two versions.
Other award results and program details
Both releases said Code and Theory topped all agencies with 16 awards, trailed by Park & Battery with 13 and Mower with 7. Among brands, Unisys finished first with 7 wins, followed by Esquire Bank and Park & Battery with 6, and Carhartt with 5. Microsoft, Roto-Rooter, T. Rowe Price, and Workday each collected 4 awards, per both sources.
Business Wire's account named Hub International as B2B Marketing Team of the Year, a detail absent from ANA's release page. Neither source clarifies the reason for this difference.
ANA said the honors were handed out at the 2026 ANA Masters of B2B Marketing Conference in Chicago, marking the program's 50th year. ANA reported that 290 agency and client-side leaders judged the main round, while a 12-member jury chose Best in Show and other top honors. Jury members came from firms including Lenovo, EY, Mack Trucks, Cigna, Broadridge Financial, and FIS.
- 57% increase in demand and lead-generation effectiveness
- $26 million in attributable contract value
- 700% return on a $6 million media investment (absent from Business Wire's version)
Sources
- ANA Reveals Winners of the 2026 B2 Awards ↗ · Association of National Advertisers
- ANA Reveals Winners of the 2026 B2 Awards ↗ · Business Wire
- Complete list of winners and program details ↗ · B2 Awards
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