Skip to content
‹ Back to IndustriesMarketing Tech

ZoomInfo Agent Teams now available, no new contract required

ZoomInfo announced its acquisition of DoubleO.ai on September 30. A day later, Agent Teams, built on DoubleO.ai's orchestration architecture, became available in GTM Studio with no new SKU or contract required. Its plays include following a former champion to a new company. Reliability is the claim to test.

This story was produced through MarketScale. See how Marketing Tech teams put it to work with AI Writing.

By MarketScale Newsroom · · ZoominfoDoubleo.aiAgent TeamsAi Agents
Share
Listen to the audio brief

Key facts, context, and what it means.

AUDIO
0:00—
ZoomInfo Agent Teams now available, no new contract required

Key takeaways

01

Agent Teams ships inside GTM Studio with no new SKU or contract, so a ZoomInfo customer can test DoubleO.ai's reliability claim on its own accounts right away.

Free workspace

Turn your Marketing Tech expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

On September 30, ZoomInfo announced that it had acquired DoubleO.ai, an agentic orchestration platform founded in 2024 and built to help teams create reliable, multi-agent automation.

Agent Teams is built on DoubleO.ai's orchestration architecture, which ZoomInfo announced it had acquired the day before. It is available now in GTM Studio, with no new SKU or contract required. For the sales operations or RevOps leader at a company already on ZoomInfo, that could move the first question away from whether to buy multi-agent automation and toward whether these agents run a sales play the same way twice. DoubleO.ai CEO Derek Osgood said the company was built to run complex workflows reliably, every time.

Agent Teams ships inside GTM Studio with no new SKU or contract, so a ZoomInfo customer can test DoubleO.ai's reliability claim on its own accounts right away.

A sales play that survives a two-week gap

ZoomInfo's launch announcement on Business Wire describes Agent Teams as a "real-time evaluation architecture." In plain terms, each agent has its own role, instructions and tools. Agents pass along the context from every earlier step, and each one picks its next action based on the current state of the account record, not a fixed script.

The champion example shows why that matters. Picture a former champion who takes the CRO job at a target account. Agent Teams first confirms whether that company is already a customer and whether it matches the seller's ideal customer profile. Next, it pieces together what the champion did in the original deal, identifies who sits on the new buying committee, and writes outreach that draws on the existing relationship.

For operators whose champion tracking stops at a CRM task, the pricing-page restart could be the behavior to test first.

Revenue doesn't follow a flowchart. Champions change jobs, deals stall, and buyers come back months later., Henry Schuck, founder and CEO, ZoomInfo, in the Agent Teams announcement

The second example begins once a deal is closed-won. In both plays, the agents share context from every prior step.

Why a data company bought an orchestration engine

citybiz described the deal as extending ZoomInfo's strategy, from supplying GTM data and intelligence toward using that information as context for AI systems that carry out broader revenue workflows. Dealroom put the bar more bluntly. As agents move into daily workflows, "reliable enough to run" is becoming the test that decides which vendors win.

ZoomInfo's acquisition announcement also points to GTM.AI, which it calls its headless context layer. Citybiz and Investing.com both reported that financial terms weren't disclosed.

Putting the 20% versus 10x claim to work

The strongest objection to this story is that reliability is still described mostly by the companies selling it. Caroline Burnett, sales operations leader at Silverfort, said in the launch announcement that Agent Teams let her scale RevOps and improve both the quality and the results of her GTM work. That's an encouraging data point, and it's a single one. With no new SKU or contract required, trying Agent Teams could be easy, but measuring the results would likely fall to buyers themselves.

What the agents read, and who signs off

Agent Teams coordinates agents across a company's systems, so security and data governance teams belong in the evaluation, not just sales ops. For companies with sensitive deals or regulated customers, the useful question is which records the agents can read, and whether particular accounts can be excluded.

The champion play deserves the same scrutiny. It drafts outreach based on a past relationship, so the setting to check is whether agents send messages or queue them for a rep to approve. The launch materials describe drafted outreach. How each customer sets that control will shape how quickly the play moves from RevOps testing to every rep's daily work.

ZoomInfo's own launch names the gap it wants to close: useful agent projects that stay in one person's workspace and never reach the front line. The sign that Agent Teams is working will be more named customers like Silverfort describing plays that run across every rep's accounts, not just inside a RevOps sandbox.

Featured companies

Your experts belong here

Every story in MarketScale Marketing Tech starts with a company putting its practitioners, product marketers, and RevOps leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Your buyers live in search and AI answers, so published expert content is the channel that compounds instead of expiring.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

B2B Weekly

The week in Marketing Tech, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Marketing Tech: are you visible to AI?

Before they reach out, Marketing Tech buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Marketing Tech expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your practitioners, product marketers, and RevOps leads into the articles, video, and social content Marketing Tech buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Marketing Tech Insights

Google's AI Overviews roughly tripled on brand-name searches in September

Google's AI Overviews roughly tripled on brand-name searches in September

AI Overviews on branded Google searches roughly tripled in September 2026. Teams that track only rankings and clicks miss it, and a 13-day Google spam update that ended October 8 makes September ranking data harder to read.

  • 01With AI Overviews roughly tripling on branded queries in September, the brand-name results page is now partly written by Google from other people's websites.
  • 02Ranking first for a company name still wins the top link, but reviews, third-party coverage and consistent facts across the web shape the summary above it.
  • 03Google's September 2026 spam update ran about 13 days and 16 hours, ending October 8, creating overlapping ranking changes.

Oct 16, 2026

Is ChatGPT leaving your brand off the shortlist? LLM Pulse founder Esteve Castells on how to win at GEO

Is ChatGPT leaving your brand off the shortlist? LLM Pulse founder Esteve Castells on how to win at GEO

Generative engine optimization (GEO) is the work of getting a brand cited and recommended in AI answers from ChatGPT, Gemini and Google AI Overviews. In a MarketScale webinar, LLM Pulse founder Esteve Castells said GEO builds on SEO but rewards citations over backlinks, decision-focused content over generic explainers, and a presence on the third-party sites that make up 96% of what AI reads. He recommends setting a prompt-tracking baseline, tracking about 20% brand and 80% non-brand prompts, and repeating experiments that earn citations.

  • 01GEO uses the same ingredients as SEO, but citations from sources that talk about your brand count at least as much as backlinks.
  • 02LLM Pulse data shows 96% of what AI reads comes from third-party sources such as LinkedIn, YouTube, review sites and competitor pages.
  • 03Track about 20% brand and 80% non-brand prompts, and create content for the questions customers already ask your support team.

Oct 16, 2026

Cotswold Outdoor Group expands its retail media strategy into stores with Broadsign and IUF

Cotswold Outdoor Group expands its retail media strategy into stores with Broadsign and IUF

Cotswold Outdoor Group's in-store retail media network, built with Broadsign and IUF, presently includes 149 displays across 23 stores. Cotswold, Broadsign and IUF say it took twelve weeks to go from tender to a live network that was already generating revenue. Through Broadsign's integration with Zitcha, Cotswold's retail media platform, brand partners and agencies can extend campaigns into the physical store. A HOKA campaign reported a 13% lift in units sold per store, but no measurement method was published.

  • 01Broadsign's integration with Zitcha, Cotswold Outdoor Group's retail media platform, lets advertisers coordinate campaigns across onsite, offsite and in-store inventory rather than treating the physical store as a separate media channel.
  • 02HOKA's 13% lift in units sold per store combines onsite and in-store media, so ask what it was measured against before using it as a benchmark.

Oct 9, 2026

Explore More Marketing Tech Insights

Read more expert perspectives from across Marketing Tech.

Browse Marketing Tech Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Marketing Tech and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512