Future-Proofing Starts Now: Rural Fiber Infrastructure Needs Long-Term Planning
Rural broadband expansion is at a crucial stage as providers address both immediate connectivity needs and long-term infrastructure planning. Ben Thomas discusses with Lance White the practical aspects of rural fiber infrastructure rollouts, emphasizing the importance of fiber over other technologies. Key issues include leveraging electric co-ops for broadband deployment and addressing workforce challenges.
This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.
Promoted content from Pro AV Today on MarketScale.
Key takeaways
Fiber is the only sustainable long-term solution for rural broadband.
Electric co-ops are effectively driving rural broadband initiatives.
Workforce shortages pose major challenges to infrastructure rollout.
Free workspace
Turn your Engineering & Construction expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
Rural broadband expansion is at a turning point. The FCC's updated benchmarks for high-speed internet have significantly increased the number of underserved households, with nearly 28% of rural Americans still lacking access to adequate fixed broadband. As demand surges for reliable connectivity to support telehealth, online education, and remote work, providers and policymakers are rethinking how to build rural fiber infrastructure that can serve both immediate needs and long-term growth.
How do we build long-term, scalable fiber infrastructure in rural areas without wasting resources on short-term fixes or duplicative efforts?
On Pro AV Today, recorded from the floor of Connected America 2025 in Irving, Texas, host Ben Thomas sits down with Lance White, Solutions Manager at KGPCo and longtime telecom industry leader, to dig into the practical realities of rural fiber infrastructure rollouts—from co-op partnerships and workforce shortages to the long-term ROI of fiber over wireless alternatives.
Key Takeaways from the Episode:
- Fiber remains the only true long-term solution. While satellite and wireless serve as temporary fixes, only fiber provides the bandwidth, latency, and scalability to support rural economic development and next-gen technologies like AI and data centers. Only fiber provides the bandwidth, latency, and scalability to support rural economic development and next-gen technologies like AI and data centers.
- Electric co-ops are leading the charge. With existing infrastructure, billing systems, and customer trust, co-ops are uniquely positioned to drive rural broadband, often succeeding where legacy telcos or ISPs have struggled.
- Workforce remains the bottleneck. As the industry faces a looming wave of retirements, recruiting young talent into telecom trades is vital. White emphasizes giving new workers a path for growth and ownership to keep them engaged. Giving new workers a path for growth and ownership is vital to keep them engaged.— Lance White, Solutions Manager at KGPCo
Lance White is a telecommunications leader with nearly three decades of experience driving fiber and wireless infrastructure projects across rural and suburban markets. He has held senior roles at KGPCo, Corning, and Grayson Collin Communications, where he led large-scale broadband deployments, secured multimillion-dollar grants, and built strategic partnerships with ILECs, CLECs, and electric co-ops. White specializes in network expansion, project management, and broadband business development, with deep technical expertise in fiber-to-the-home (FTTH), LTE, and data/voice solutions.
Part of this channel
Pro AV Today
Pro AV news, trends, and expert voices for the AV industry
Your experts belong here
Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.
Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.
About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
