Skip to content
MarketScale
‹ Back to Industries

Professional AV

How Is AV Adapting to Offer a New Era of Flexibility and Performance?

Stephen Heywood is a broadcast engineer for PTZOptics, and he weighed in on AV design’s recent improvements and adaptations to make better use of technology. “I would have to say, finally, we’re seeing video systems leveraging the network for distribution and control. Using new technology, we can distribute live, lossless, high-definition video over IP. That’s…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

Stephen Heywood is a broadcast engineer for PTZOptics, and he weighed in on AV design’s recent improvements and adaptations to make better use of technology.

“I would have to say, finally, we’re seeing video systems leveraging the network for distribution and control.

Using new technology, we can distribute live, lossless, high-definition video over IP. That’s not over a parallel network with dedicated cables and switches.

We’re not just sharing conduits and closets with the network. We’re using the actual network.

That means DIC camera control devices can also send commands to network-connected lights or displays. It means cameras can receive commands from applications driven by machine vision and AI.

We have clients who are already figuring out how to use our SDI-enabled cameras in ways we’ve never imagined. Once a device is on the network, there’s so much that you can do with that.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas marked two industry shifts: buyers now demand usable agentic-AI products over conceptual pitches, and IPMX certification enables full any-vendor interoperability, ending single-vendor lock-in. These converge to create a more modular, capability-driven audiovisual market where integrators can assemble solutions across manufacturers based on performance and price.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub