MarketScale Pro AV 02/14/19: Putting a Bow on ISE


MarketScale recently traveled to Amsterdam to cover Integrated Systems Europe 2019. This episode of the MarketScale Pro AV Podcast recaps that trip and looks back at the themes that developed over the course of the four day show.

On the Floor at ISE

The first feature on this week’s episode of the show includes interviews with three different individuals who were at the show: 1) Eva van der Kuip, Marketing Manager for Philips Professional Display Solutions, 2) Michel Matuschke, Vertical Market Manager for Beckhoff Automation, and 3) Steve Ashby, a show attendee who works for a company in the UK called Involve Visual Collaboration.

Each interview hits on a major theme that was on display at Integrated Systems Europe, from LED screens to automation to AV over IP.

Gauging the Success of a Show With its Managing Director

Being in charge of a show like ISE is a huge job, requiring work 365 days a year. Mike Blackman, the Managing Director of ISE, took some time out of his schedule during the show to talk to MarketScale about how he measures success, the themes of the show, and how he plans such a huge event.

“We started the preparation for ISE 2020 in September,” says Blackman. This level of preparation and attention to detail is what has helped ISE outgrow its current home at the RAI Amsterdam. Starting in 2021, the show will move to Barcelona, Spain to accommodate its growth and ambitions. Blackman explains the ins and outs of that decision, as well, and much more.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



air quality
Superior Air Quality and HVAC Systems are Crucial for Senior Care
May 29, 2024

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

Read More
Trades industry
The Future of Data Centers: Cooling, Power, and ESG with Saqib Ashraf
May 28, 2024

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges…

Read More
With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More