Listen: Blending In to Stand Out with Paul Johnston of Absen America

 

The animal kingdom has countless examples of when it’s good to stand out… and when it’s better to blend in with the surroundings. Flexibility is one of the keys to survival. The same can be said of the digital signage industry. On today’s podcast, our host spoke with Paul Johnston, the Vice-President of Technical Service and Operations for Absen America.

They discussed the balance between standing out and blending in, how education is a critical part of a successful deployment, and the sense of satisfaction that comes with being unnoticed in some situations.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

The Future of Orthopedics: A Conversation with Dr. H. Curtis Biggs
October 20, 2025

On this episode of CurveBeam AI Connect, host Vinti Singh, Vice President of Marketing at CurveBeam AI, sits down with Dr. H. Curtis Biggs, founder of the Joint Replacement Institute in Naples, Florida. A board-certified orthopedic surgeon performing over 900 joint replacements each year, Dr. Biggs has become a national leader in minimally invasive techniques…

Read More
care
Smarter, Faster, Kinder: How AI Can Help Hospitals Deliver Better Care, All While Keeping Care Human
October 20, 2025

Artificial intelligence (AI) is no longer just a buzzword in healthcare — it’s becoming a real partner in how providers care for patients and improve everyday experiences. With rising patient expectations, limited resources, and mounting administrative complexity, hospitals and insurers alike are turning to AI to improve efficiency, communication, and satisfaction. In fact, Citi research…

Read More
Sports Ownership
Alts Innovators: Gennaro Leo on Sports Ownership
October 20, 2025

Welcome to the second episode in our mini-series on the alternative asset market. Gennaro Leo is a sports executive and the co-founder of Austin Sports Ventures, a firm that partners with venture capital and private equity firms to invest in and operate assets across professional sports leagues, teams, and high-growth technology startups. In this…

Read More
location-based entertainment
The Business of Play: Building Community Through Location-Based Entertainment
October 19, 2025

From Dallas to New York, cities are reimagining how people play and connect with one another. The rise of “location-based entertainment” (LBE) spots like Topgolf, Sandbox VR, and Goodsurf Beach Club signals a new chapter in the way community and recreation come together. With over 65% of Goodsurf’s visitors returning multiple times a month,…

Read More