PixelFLEX Brings Outdoor Flair to NYC’s Park Avenue

Rockrose Development in New York City is renovating their property at 300 Park Avenue. To spice up the exterior design, Rockrose installed an IP-65 rated FLEXStorm LED video display from PixelFLEX. The FLEXStorm from uses an auto-correcting light sensor control system to keep up the perfect amount of brightness at all hours of the day, so that no matter the weather, the picture remains bright and vivid at all times.
Victor Perez, COO of VJVIT, the company who installed the display, has worked with Rockrose before. “We have done other technology related work Rockrose Development in the past, but this was our first time creating an outdoor LED video display. The property had a high-end client moving into the top two floors of the building, and they wanted to create an exciting rooftop deck for them as well. As part of the build-out, the elevator was to be extended to open onto the roof, so the mechanical room had to be extended, which in turn provided a large brick wall that was perfect for the installation of the FLEXStorm LED video display.”
The new design was a hit with local residents, and raises the stakes on outdoor displays in building design. To read the full article, click here.

Follow us on social media for the latest updates in B2B!

Image

Latest

creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More
radiology
Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality
June 4, 2026

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

Read More
Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More