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The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

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By Ben Thomas ·
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Key takeaways

01

Critical AV upgrades are often hidden behind walls.

02

Infrastructure investments are vital for effective church AV experiences.

03

Ben Thomas is associated with Windy City Wire.

I've spent a pretty decent chunk of my life in church tech world. Some of it volunteer. Some of it paid. Some of it standing in the back of a worship center trying to figure out why something worked perfectly on Wednesday and then decided to choose violence on Sunday morning.

So when churches start talking about AV upgrades, I get it. The fun conversation is cameras, consoles, LED walls, streaming gear, lighting, displays, all the stuff people can actually see and get excited about.

But a lot of the time, the real issue is much less exciting.

"There's a cable there" and "that cable can handle what we're trying to do now" are two very different things.

It's the cable.

Especially if you're in a church that was built in the early 90s or before, or really any building that hasn't had a serious infrastructure refresh in the last 20 years. You may technically have cable in the walls. You may have old runs from the booth to the stage. You may have something going to overflow, classrooms, lobbies, offices, whatever.

Before a church spends the whole budget on new gear, these are the questions I'd be asking first:

What cable do we actually have?

Not what do we think we have. Not what someone vaguely remembers being pulled during a renovation in 2004. What is actually in the walls, ceilings, racks, conduit, and closets?

Is it copper? Fiber? Category cable? Old BNC? Mystery spaghetti from three different eras of church tech decisions?

You need to know what you're working with before you start designing around it.

Can it handle what we're asking it to do now?

Church systems are doing way more than they used to. It's not just sound in the room anymore. It's streaming, high-res video, cameras, audio networks, digital signage, classrooms, security, IT, overflow spaces, and sometimes multi-site.

Everything is more connected. Everything needs more bandwidth. Everything is less forgiving.

That old cable may have been totally fine for what the church needed 20 years ago. That does not mean it is ready for the next 10.

Are AV, IT, and security being planned together?

This is a big one.

A lot of churches still treat AV, IT, and security like three separate kingdoms. Different people. Different budgets. Different vendors. Different plans.

But in a modern building, those systems are bumping into each other constantly. Cameras, networks, access control, livestreaming, classroom tech, displays, control systems, all of it is living on or around the same infrastructure.

If those conversations are not happening together, you may end up with a building full of systems that technically work but do not scale well.

Where do we need to add or replace infrastructure?

This does not always mean ripping everything out and starting over. Sometimes it means adding fiber between key locations. Sometimes it means replacing aging copper. Sometimes it means pulling new category cable. Sometimes it means creating better pathways so the next upgrade is not a complete nightmare.

The point is not to overbuild for fun. The point is to avoid spending real money on new gear and then realizing the building itself is the bottleneck.

Are we solving this Sunday, or building for the next decade?

Church budgets matter. You cannot buy everything. You cannot fix everything at once. I get that.

But if you're already opening ceilings, touching racks, renovating rooms, or bringing in an integrator, that is the time to think bigger than the immediate wish list.

Because the boring infrastructure is what gives you options later. It lets you upgrade cameras without rebuilding the room. It lets you add overflow, classrooms, streaming tools, better networking, better security, and whatever weird thing comes next without turning every future project into a construction project.

So yes, buy the cool stuff. Churches need better tools. Production quality matters. Online matters. The room matters.

But before you spend the whole budget on the shiny part, go look behind the walls.

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About the author

Ben Thomas
Ben ThomasHead of Pro AV, MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

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About the Expert

Ben Thomas
Ben Thomas

Head of Pro AV

MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

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