Go Back

Ben Thomas

Head of Pro AV MarketScale

The Rapid Adoption of Software Tools in AV


This episode of Pro AV Today, hosted by Ben Thomas, features Tim Bigoness from D-Tools. The two dive head first into the increasingly pervasive influence of software-based tools in the Pro AV industry.

The AV landscape is undergoing a significant shift towards more software-based tools and solutions, largely driven by evolving consumer expectations. The ubiquity of devices like smartphones and tablets has made consumers much more comfortable with using software, to the point where it is now an expected part of most user experiences. This shift has been accompanied by a trend towards more user-friendly tools, with Canva cited as an example of a professional tool with a much lower learning curve than its predecessor, Photoshop.

The pace of change within the AV industry is also increasing. What might once have been a two or three-year cycle for change and adaptation could now be as short as a matter of months. This rapid evolution means that anyone working in the AV industry – or any B2B industry for that matter – must be comfortable with utilizing digital tools to be successful.

Watch above as Tim and Ben break down opportunities, best practices, and observations about some of the ways that our industry can more effectively leverage software based tools.

Fields with ( * ) are required

To submit a comment, please provide your name and email or sign in at MarketScale.com


Recent Posts

cloud environments
Rethink Everything: Modern Cloud Environments Demand a Fusion of New Security Architectures, Continuous Education and Educated Partnerships Pro AV Today - Apr 22, 2024

As businesses increasingly transition to cloud environments, the conversation around cybersecurity has become more crucial. The shift from on-premise to cloud-based infrastructures offers notable benefits like scalability and cost savings, yet it introduces unique challenges and complexities in security management. The stakes are high, with a significant rise in cyber threats exploiting the vulnerabilities […]

live events technology
High-Quality Live Events Technology is the Secret Weapon for Unforgettable Experiences Pro AV Today - Apr 18, 2024

The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]

Power over Ethernet
Power Over Ethernet Revolutionizes Home Automation by Simplifying Installations and Enhancing Connectivity. Pro AV Today - Apr 18, 2024

Homes become increasingly connected and Power over Ethernet (PoE) emerges as a transformative technology in residential automation and entertainment systems. By allowing electrical power and data signals to travel over a single Ethernet cable, PoE offers a streamlined approach to powering devices like smart speakers, security systems, and lighting, all while reducing cable clutter​. […]

Register to MarketScale.com for Ben Thomas episodes, events, and more.

Already have an account?