The Rapid Adoption of Software Tools in AV
This episode of Pro AV Today, hosted by Ben Thomas, features Tim Bigoness from D-Tools. The two dive head first into the increasingly pervasive influence of software-based tools in the Pro AV industry.
The AV landscape is undergoing a significant shift towards more software-based tools and solutions, largely driven by evolving consumer expectations. The ubiquity of devices like smartphones and tablets has made consumers much more comfortable with using software, to the point where it is now an expected part of most user experiences. This shift has been accompanied by a trend towards more user-friendly tools, with Canva cited as an example of a professional tool with a much lower learning curve than its predecessor, Photoshop.
The pace of change within the AV industry is also increasing. What might once have been a two or three-year cycle for change and adaptation could now be as short as a matter of months. This rapid evolution means that anyone working in the AV industry – or any B2B industry for that matter – must be comfortable with utilizing digital tools to be successful.
Watch above as Tim and Ben break down opportunities, best practices, and observations about some of the ways that our industry can more effectively leverage software based tools.
Recent Posts
![fire detection](https://marketscale.com/wp-content/uploads/2024/07/fire-detection-800x450.webp)
The evolution of fire detection and safety technology is not just a luxury but a necessity. With modern homes built with materials that can burn faster than those of the past, the stakes are higher than ever. Research shows that 60% of home fires are due to human error, and 40% of people believe…
![Projection](https://marketscale.com/wp-content/uploads/2024/06/Screenshot-2024-06-29-at-9.45.04-AM-800x450.webp)
In this episode of Pro AV Today, host Ben Thomas is joined by Christopher Whelan from Cirque du Soleil and Jason Meyer from Epson to discuss their new partnership and explore how projection technology is revolutionizing modern entertainment. This conversation dives into the ways that modern projection systems are transforming live shows and creating immersive…
![casino and gaming](https://marketscale.com/wp-content/uploads/2024/06/cc0bbbfb2a88b47b92a527f8571fad51-800x450.webp)
In this episode of Pro AV Today, host Ben Thomas explores the use cases and requirements of technology in the casino and gaming industry with Christopher Justice, a board member of the American Gaming Association. Their conversation highlights the crucial role that technology plays in gaming establishments, from OEM technology on slot machines to…