Forging Relationships and Experiences Across Borders

 

Cross-border commerce is heating up! Chinese consumers want unfettered access to authentic and unique brands and according to recent studies, 43% are confident about an economic recovery occurring next year. Joe Crawford is the U.S. president and co-founder of Avocado, a soon-to-be-launched digital platform and app that promises to unlock the opportunity. In this interview episode, Carol and Joe discuss how the Avocado app will remove hurdles to U.S. brands getting noticed, increasing engagement, and selling to Chinese consumers.

In this interview, you’ll learn:

  • Why authenticity counts with Chinese consumers
  • Which lifestyle categories are driving differentiation
  • Why “West is best” approaches fall flat
  • How to stand out as global online marketplaces proliferate

Guest contact information:

Joe Crawford email joseph@theavocadoapp.com

Website: www.theavocadoapp.com

Make Sure to Subscribe to Keep Up to Date with Spieckerman Speaks Retail!

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
trust
The Strongest Leaders Build Belief, Model Discipline and Earn Trust
May 14, 2026

Workplace leadership is under pressure: employees are continuing to disengage, and many managers are still trying to fix a trust problem with performance tactics. Gallup reported that U.S. employee engagement fell to 31% in 2024, its lowest level in a decade, and its research has found that managers account for at least 70% of…

Read More
medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More