Home Depot’s Emphasis On Data

MarketScale
MarketScale
Jan 17, 2018

 

Big Data is changing the face of the retail industry, and Home Depot is taking advantage. The home improvement supply retailer is using online marketing data to tailor their messaging from in the store, to their customers own homes. Kevin Hoffman Chief Marketing Officer for Home Depot said, “[Our] data allows us to know our customer at a more individual level. Our targeting capability will help us get to them at the right place at the right time.” Home Depot can attribute 20% of their growth, in the past few years, to their efforts in connecting their in-store and online audiences, proving the power that big data can have on shaping the future of the retail industry.

Follow us on social media for the latest updates in B2B!

Image

Latest

IP730D
One Radio, Three Networks, Seamless Coverage: Meet the IP730D
February 4, 2026

The IP730D is a true game-changer in professional communications, blending LTE, IDAS, and analog networks into one powerful hybrid radio. Designed for flexibility and confidence in the field, it uses dual PTT buttons to let users transmit and receive across networks seamlessly—delivering reliable, wide-area coverage wherever it’s needed. From the moment it comes out of…

Read More
IP-M60
One Device, Two Networks: Meet IP-M60, the World’s First LTE and VHF Marine Hybrid Transceiver
February 4, 2026

The IP-M60 sets a new standard in marine communications by bringing LTE and VHF into a single, purpose-built hybrid transceiver. It uniquely combines a traditional VHF marine transceiver—relied on worldwide for maritime safety—with LTE connectivity for long-range, land-based communication within cellular coverage. By uniting these two networks in a single handheld device, the IP-M60…

Read More
solo sailing
Solo Sailing Around the World Demands Reliable Communication, Sound Judgment, and a Respect for Risk
February 4, 2026

For most people, crossing an ocean by sail sits firmly in the realm of the dangerous and impractical. Doing it alone, on a small boat, means weeks without land, crew, or margin for error. While modern adventure is often designed to feel safe and predictable, solo ocean sailing offers none of that—only isolation, consequence, and…

Read More
NFL Linebacker
Former NFL Linebacker Thomas R. Williams Talks about Life after Football
February 4, 2026

On this episode of the Through the Storm podcast with Dr. Travis Hearne, Travis sits down with former NFL linebacker, leadership expert, author, and all-around amazing human, Thomas R. Williams.  Since 2018, Thomas R. Williams has been a proud member of The Jon Gordon Speaking Team, dedicated to developing positive leaders and fostering stronger,…

Read More
Related
kids
Software & Technology
Designing a Brand Kids Love to Live In, and Parents Choose with Confidence
January 26, 2026
home
Healthcare
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
luxury resale
Healthcare
How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook
October 30, 2025

Luxury retail is in the midst of a reinvention. Circular fashion has moved from trend to transformation, reshaping how consumers perceive value, ownership, and access. According to the 2025 BCG × Vestiaire Collective Resale Report, the secondhand fashion and luxury market now totals $210 to $220 billion globally and is projected to reach $320…

Read More