Skip to content
MarketScale
Demo
‹ Back to IndustriesRetail

Listen: Learning To Go Where The Customers Are

On today’s podcast, I have a chat with Megan Berry from byReveal. We discuss the fundamental ways which the new generation of consumer is driving the retail experience, how static thinking can be extremely detrimental to a company’s survival, and I finally use a good metaphor involving ships. For the latest news, videos, and…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
Listen: Learning To Go Where The Customers Are

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Start free

On today’s podcast, I have a chat with Megan Berry from byReveal. We discuss the fundamental ways which the new generation of consumer is driving the retail experience, how static thinking can be extremely detrimental to a company’s survival, and I finally use a good metaphor involving ships.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Enterprise retail is being reshaped by factors such as AI chat shopping, the expansion of retail media, and recent fluctuations in sales data. Retail operators are responding to these changes with strategic adjustments to their playbooks. The need for immediate action is underscored by current market trends.

  • 01AI chat shopping is transforming how customers interact with retail platforms.
  • 02Retail media is experiencing significant growth, influencing marketing strategies.
  • 03A soft June sales figure of 0.2% is prompting retailers to rethink their strategies.

Aug 6, 2026

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers are restructuring their digital operations as e-commerce transitions from being an edge case to a fundamental aspect of their business strategies. Companies like Albertsons are centralizing merchandising efforts and Tractor Supply is expanding its digital presence despite economic challenges. Recent data from Forbes highlights the significant stakes involved in this digital evolution for the retail sector.

  • 01E-commerce is becoming a fundamental component of retail operations rather than a supplementary option.
  • 02Albertsons is centralizing its merchandising operations to better integrate with digital strategies.
  • 03Tractor Supply continues to grow its digital operations despite facing economic challenges.

Aug 5, 2026

Sizzle Clip - Victoria's Secret

Sizzle Clip - Victoria's Secret

Melissa Gonzalez, a retail strategist, discusses the transformation and innovation in retail marketing. Emphasizing the role of in-store experiences, the conversation revolves around modern retail trends and strategies. The podcast features insights on how brands can stay competitive and capture consumer attention.

  • 01Innovative in-store experiences are crucial for modern retail success.
  • 02Retailers need to focus on creating dynamic environments to attract consumers.
  • 03Staying competitive requires adaptive retail strategies.

Aug 5, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512