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Listen: Learning To Go Where The Customers Are

On today’s podcast, I have a chat with Megan Berry from byReveal. We discuss the fundamental ways which the new generation of consumer is driving the retail experience, how static thinking can be extremely detrimental to a company’s survival, and I finally use a good metaphor involving ships. For the latest news, videos, and…

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Listen: Learning To Go Where The Customers Are

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On today’s podcast, I have a chat with Megan Berry from byReveal. We discuss the fundamental ways which the new generation of consumer is driving the retail experience, how static thinking can be extremely detrimental to a company’s survival, and I finally use a good metaphor involving ships.

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More Retail Insights

Suja's CEO says wellness drinks win in produce, not center store

Suja's CEO says wellness drinks win in produce, not center store

Suja Life CEO Maria Stipp argues better-for-you beverages win or lose based on store placement, with the produce department offering an advantage over crowded center aisles by signaling freshness alongside organic produce. She pairs this with packaging guardrails around organic, low sugar and function, plus a commitment of roughly 10% of net revenue to full-funnel marketing aimed at building trust.

  • 01Cold-pressed juice treated with high pressure pasteurization can move from farm to shelf in eight days, matching produce buyer timelines
  • 02Average retailer carries low-teens SKUs despite 37,000 retail locations and 400,000+ distribution points; closing the SKU gap in existing accounts is the priority over new logos
  • 03Suja allocates roughly 10% of net revenue to full-funnel marketing—unusual in the next-gen category—to drive awareness and conversion through omnichannel tools

Sep 23, 2026

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

Sep 18, 2026

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

Sep 17, 2026

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