The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors

People wanna live in the real world. They don't wanna live in the virtual world. But the other big piece is social media is the most important marketing tool, and no one ever shares ordinary in social media. No one says, here I am shopping on Amazon. Watch me double click. So you're more likely to be in Target and your kids are climbing on the bins. You might share that. You might see something you forgot to oh, I didn't even know we need a dog bed. So it's it's much more real, much more lifelike, and consumers are gravitating back to that real experience even though, they have to be cognizant that they have to be super efficient because it's always easier to double click from your phone or at home.