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The Undeniable Power of Retail Insight with Brian Walker of Retail Doctor

There’s no denying that with the staying power of an e-commerce presence bringing a plethora of accessible analytics on consumer and global trends, retail businesses must adapt and tap into this data to survive and thrive. We chatted with Brian Walker, founder and CEO of Retail Doctor, to unpack this idea of insight, and…

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The Undeniable Power of Retail Insight with Brian Walker of Retail Doctor

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There’s no denying that with the staying power of an e-commerce presence bringing a plethora of accessible analytics on consumer and global trends, retail businesses must adapt and tap into this data to survive and thrive. We chatted with Brian Walker, founder and CEO of Retail Doctor, to unpack this idea of insight, and how businesses can harness the power to their advantage.

We touch on three different insight groups; consumer, global, and competitor, and discuss why each is important, and how they can be converted into usable data to help retailers thrive. We also discuss ways small retailers can stand out in this market, and how important a digital presence really is.

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More Retail Insights

How JD Sports got RFID stock counts into 414 stores in about three months

How JD Sports got RFID stock counts into 414 stores in about three months

JD Sports' mobile RFID inventory tracking reached 414 locations across the UK and Ireland in roughly three months, and the retailer reports 98% on-shelf availability and 20% faster replenishment at stores where the technology has been implemented. Associates clip an RFID sled onto the mobile computer they already use for daily tasks. Stores can run counts from twice a week or even daily, and reliably offering one-hour click-and-collect needs an accurate stock count.

  • 01The first store was live in 76 days, followed by an average pace of 26 stores a week, which could guide operators planning a handheld RFID rollout.
  • 02One-hour click-and-collect needs an accurate stock count. RFID counts can now run twice a week or daily, and teams can find loss without waiting for a 90- or 180-day audit.
  • 03Before borrowing a 98% on-shelf availability figure as a target, check whether it is measured by size, on the sales floor, and on the same stores before and after.

Nov 14, 2026

Sunoco to shift Go Rewards and Journie Rewards to VLG, starting in early 2027

Sunoco will move Go Rewards and Journie Rewards, the program it got with Parkland, onto Velocity Logic Group's loyalty platform, starting with a phased rollout in early 2027. VLG will run the apps, the account migration and partner redemption. Sunoco's new Credit One card pays an extra 3 cents a gallon only when linked to the app.

  • 01Sunoco is handing one vendor its loyalty apps, account migration, Pay with Points redemption and partner connections in two countries, with a phased rollout from early 2027 and automatic balance transfers while earning and redemption continue during the transition.
  • 02Three of the new Credit One card’s 12 cents a gallon require linking the card to the Sunoco app, and the article argues that makes the app—and the platform behind it—part of what determines what customers pay at the pump.
  • 03Sunoco counts about 400 stores of its own in the U.S. but roughly 5,700 Sunoco-branded U.S. locations, so a loyalty platform has to work well beyond the sites the company runs itself.

Nov 13, 2026

RFID projects risk failure when IT or store ops owns them alone

RFID projects risk failure when IT or store ops owns them alone

DataScan engineers Kelsey Grolig and Carlos Rego argue RFID success depends on a defined business problem, cross-functional ownership and a road map, and Rego says IT-only or operations-only projects carry a high probability of failure. NRF reports American Eagle moved from 95% to 99% inventory accuracy across 500-plus stores, while the RAIN Alliance says 2025 chip shipments fell to 42.7 billion.

  • 01Carlos Rego of DataScan says RFID projects owned only by IT or only by store operations carry a high probability of failure; Grolig stresses executive sponsorship and a cross-functional program leader to align teams and the road map.
  • 02American Eagle moved from 95% to 99% inventory accuracy across more than 500 stores over nearly two years, according to NRF, showing the final points of accuracy take sustained operational work rather than a hardware swap.
  • 03RAIN RFID chip shipments fell to 42.7 billion in 2025 from a 2024 record on tariffs and retail destocking, the RAIN Alliance said in April 2026, so market timing shapes rollout pace alongside organizational readiness.

Nov 13, 2026

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