Skip to content
Demo
‹ Back to IndustriesRetail

Watch: Walmart Closing In on Acquisition of India’s Largest Online Retailer

Walmart is nearing a deal to acquire a majority stake in ‘Flipkart’, India’s largest online retailer. Only about 2 percent of India’s retail sales are done online today, but with a population of almost 1.5 billion, Walmart is trying to get ahead of an e-commerce boom. Flipkart was founded in 2007 as an online bookstore,…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
Watch: Walmart Closing In on Acquisition of India’s Largest Online Retailer

Free workspace

Turn your Retail expertise into content.

Record interviews, organize footage, and write with AI in a free MarketScale workspace. Qualifying companies also get one professional video edit a month. No credit card.

Try it Free

Walmart is nearing a deal to acquire a majority stake in ‘Flipkart’, India’s largest online retailer. Only about 2 percent of India’s retail sales are done online today, but with a population of almost 1.5 billion, Walmart is trying to get ahead of an e-commerce boom. Flipkart was founded in 2007 as an online bookstore, but much like Amazon, now sells a diverse array of products across many categories.

Amazon has spent a reported $5.5 billion in India and this move appears to be a counter move by its primary rival, Walmart. A study conducted by Deloitte predicts the size of the e-commerce market in India will eclipse $50 billion in 2018.

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Retail, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free plan

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0. No credit card. Company confirmation required.

More Retail Insights

Suja's CEO says wellness drinks win in produce, not center store

Suja's CEO says wellness drinks win in produce, not center store

Suja Life CEO Maria Stipp argues better-for-you beverages win or lose based on store placement, with the produce department offering an advantage over crowded center aisles by signaling freshness alongside organic produce. She pairs this with packaging guardrails around organic, low sugar and function, plus a commitment of roughly 10% of net revenue to full-funnel marketing aimed at building trust.

  • 01Cold-pressed juice treated with high pressure pasteurization can move from farm to shelf in eight days, matching produce buyer timelines
  • 02Average retailer carries low-teens SKUs despite 37,000 retail locations and 400,000+ distribution points; closing the SKU gap in existing accounts is the priority over new logos
  • 03Suja allocates roughly 10% of net revenue to full-funnel marketing—unusual in the next-gen category—to drive awareness and conversion through omnichannel tools

Sep 23, 2026

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

Sep 18, 2026

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

Sep 17, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512