Skip to content
‹ Back to IndustriesSoftware & Technology

Supply Chain Control Gives AMAG a Competitive Edge and Keeps Customers Ahead

AMAG Technology distinguishes itself with superior supply chain control through in-house manufacturing. Allan Price highlights how this approach benefits customers by ensuring product availability and reducing lead times. This capability offers AMAG a competitive advantage and supports their customer-focused operations.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from AMAG on MarketScale.

By Software And Technology · · Allan PriceAmag TechnologyIn-house ProductionSupply Chain
Share

Key takeaways

01

AMAG Technology has in-house manufacturing capabilities.

02

Superior supply chain control provides a competitive edge.

03

Vertically integrated approach reduces lead times and enhances availability.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

At AMAG Technology, being customer-obsessed goes beyond a mindset—it’s built into every part of the operation. One of the company’s greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match.

Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this control translates into real benefits for customers. From navigating the disruptions of the COVID era to maintaining shorter lead times and ensuring product availability, AMAG’s vertically integrated approach delivers consistency, speed, and peace of mind.

Rather than relying on a long chain of external vendors, AMAG can quickly resolve challenges in-house, keeping customers ahead of the curve and giving them a competitive edge. It’s this dedication to innovation, agility, and customer satisfaction that truly sets AMAG apart.

Video TranscriptExpand ↓

When I consider what AMAG does that a lot of our competitors don't, one of the key advantages that we have is that we manufacture our own products. I joined the business at the height of COVID where, from a supply chain perspective, we were facing unprecedented challenges in terms of the availability of both components and shipping availability. Anything that could go wrong in a supply chain went wrong. And one of the massive advantages we have was that we have much greater control over our own supply chain. So when our customers are dealing with us, they can deal with a supply chain that's shorter and with somebody who's got more control over it, which in turn gives them a competitive advantage over their over their competitors. So one of the key strengths we have is the control we have over our supply chain. When we have something go wrong within AMAG, it's not me making a hundred phone calls to twenty different suppliers trying to get something resolved. It's me walking twenty feet in that direction, talking to the guys and Bill who are building things and saying, this is what we need to achieve to do a good job for our customers.

AMAG

Part of this channel

AMAG

Physical access control and identity management for enterprise security.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Hammond tells MSPs to pick a vertical and one problem

Hammond tells MSPs to pick a vertical and one problem

N-able Head Nerd Stefanie Hammond lays out a 10-step growth playbook for MSPs that have built spare capacity, starting with one industry and one problem and a 100-account target list. She argues MSPs have a sales problem more than a lead problem, and points to her go-to-market accelerator program, with classes starting in November.

  • 01Hammond's playbook starts with a written revenue and client-count target, then one industry and one problem, then a 100-account list split 20, 30 and 50, before any campaign spend.
  • 02Hammond says MSPs have a sales problem more than a lead problem: find where proposals stall and whether the right decision makers are in the room before paying for more leads.
  • 03The Dream 100 name traces to a case Chet Holmes International describes: 167 of 2,200 newspaper advertisers bought 95% of the ads, and the first close took five months of mail and calls.

Oct 5, 2026

SDLC Corp launches Pulastya AI, a voice agent platform that answers business calls from a company's own documents

SDLC Corp launched Pulastya AI, a voice agent platform that answers and places business calls 24/7 using company documents without requiring a long integration process. The platform connects to existing phone numbers and OpenAI accounts, handles calls that it cannot answer by transferring to staff, and saves full transcripts for context.

  • 01Most teams can complete setup in under 30 minutes once Twilio/Exotel, OpenAI, and documents are ready
  • 02Internal tests showed ~500 ms response; it won’t guess and hands off to staff
  • 03Designed for clinics, banks, real estate offices, hotels, schools and support teams handling administrative and informational calls like appointments, bookings, order status and inquiries

Oct 3, 2026

Google Just Put AI Chips in Orbit. The Real Story Is the Power Bill on the Ground.

Google Just Put AI Chips in Orbit. The Real Story Is the Power Bill on the Ground.

Google launched a prototype satellite carrying four Trillium TPUs to test whether the chips can survive launch and operate under orbital radiation and heat constraints, driven by power limits on the ground. It is not a data center but a survival test for durability, radiation resistance, and heat dissipation, signaling that energy availability—not chips or models—is becoming the limiting factor for AI infrastructure growth.

  • 01Project Suncatcher's first satellite is a survival test for hardware durability, not operational compute capacity for actual workloads
  • 02Orbital solar can deliver up to 8x more power, and Google research suggests launch costs could drop below $200/kg by the mid-2030s, bringing space build costs closer to some Earth equivalents.

Oct 1, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

Head of Global Supply Chain at AMAG

Allan Price is the Head of Global Supply Chain at AMAG. He focuses on leveraging the company's vertically integrated approach to maintain shorter lead times and ensure product availability. His work enables AMAG to provide consistency, speed, and peace of mind for their customers.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512