Skip to content
‹ Back to IndustriesSoftware & Technology

Better AI software is driving up spending on power, partners, and delivery

Enterprise AI is evolving from a features competition to a procurement challenge impacting software, partnerships, and data center supply chains. Companies are increasingly investing in power consumption, strategic partnerships, and delivery mechanisms to support AI advancements. The focus is shifting towards efficient resource allocation and supply chain management to optimize AI implementation.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By MarketScale Newsroom · Enterprise SoftwareGenerative AiAgentic AiSalesforce Agentforce
Share
Listen to the audio brief

Key facts, context, and what it means.

AUDIO
0:00—
Better AI software is driving up spending on power, partners, and delivery

Key takeaways

01

Enterprise AI implementation is becoming more about procurement than features.

02

Investments in power consumption, partners, and delivery are on the rise for AI.

03

Focus is shifting towards optimizing supply chain management for AI advancements.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Salesforce told the market its Agentforce annual recurring revenue has reached $1.5 billion, and it said Slackbot passed 1 million active users within five months of launch. Those are product metrics, but they’re also procurement inputs. They’re the kind of numbers that turn “we’re piloting AI” into “we need to fund the rollout, staff it, and connect it to real systems.” StockStory tied a broader jump in enterprise software shares to this kind of upbeat AI monetization commentary, listing gains across Amplitude, GitLab, Doximity, Freshworks, and Sprinklr alongside bigger-platform readthroughs from Salesforce, CrowdStrike, and Okta.

For operators, the more consequential signal is what happens after those earnings calls: AI programs are moving from tool selection to delivery discipline. That shift shows up in three places at once, the channel partners who will implement the work, the data center and facilities constraints that set the pace, and the supply chain behind compute, power, and connectivity.

The new gating item: can you deliver AI, not just license it

Data Center Frontier’s Q1 2026 Executive Roundtable recap framed AI infrastructure as entering an “execution phase,” where success depends on power certainty, procurement discipline, coordinated delivery at scale, and credibility with local stakeholders. The emphasis is operational: meeting timelines over the next two years will hinge on coordination across developers, utilities, equipment suppliers, and contractors, and on designs that can flex with demand uncertainty.

That’s a direct counterweight to the narrative that AI is mainly a software feature race. If the infrastructure layer can’t be scheduled with confidence, AI roadmaps become sequences of partial launches, a copilot here, an identity module there, with the hard work of data gravity and latency pushed out another budget cycle.

AI value is starting to show up in ARR, but the work shows up in power, procurement, and project controls.

Software vendors are publishing ROI clues operators can actually use

StockStory’s roundup highlighted a turning point for enterprise AI: vendors are increasingly tying AI features to concrete business results rather than broad adoption narratives. Alongside Salesforce’s Agentforce and Slack metrics, StockStory reported that Okta said its AI-driven identity products generated about 30% of new bookings in the quarter, and that deals including them lifted average contract values by roughly 40%. The roundup also pointed to CrowdStrike leadership linking greater AI use to an expanded attack surface, a shift that can speed adoption of additional security modules.

Those kinds of ratios create a practical benchmark for enterprise planning. If an IAM add-on is attached to deals often enough to represent 30% of new bookings, it suggests buyers are already treating AI as an identity and governance problem, not a chat interface. And a claimed 40% lift in average contract value when AI is in the bundle is a warning for sourcing teams: AI packaging can change the shape of renewals, even when the base platform is “already in place.”

CRN’s Solution Provider 500 is a reminder: most AI work lands on partners

CRN’s 2026 Solution Provider 500 isn’t about software features. It’s a map of who is positioned to deliver complex, multi-vendor projects across cloud, security, and managed services, the layer many enterprises lean on when internal capacity is thin. In the AI cycle, that layer matters because implementations touch data movement, IAM, security controls, observability, app modernization, and infrastructure, usually across more than one platform and contract.

The operational takeaway is to evaluate solution providers like production capacity, not like resellers. When AI initiatives shift from pilots to programs, partner selection starts to look like any other constrained resource planning problem: staffing, repeatable delivery methods, escalation paths, and commercial terms that survive a midstream change in model choice or hosting strategy.

If AI is on the roadmap, the real vendor short list includes the integrator who can run change at scale.

Where this lands in 2026 budgets: power, identity, and implementation capacity

The four sources point to the same operational pattern even though they sit in different corners of the market. StockStory shows vendors putting real numbers behind AI adoption and monetization, which tends to pull forward deployment decisions. Data Center Frontier shows the infrastructure community warning that execution, especially power certainty and coordination, is now the determinant of schedule. CRN shows how much of the work will route through the solution provider ecosystem once deployments get real.

Semiconductor Digest’s issue page included in the source set is light on accessible detail at the provided link, but its presence in the reading list is a useful reminder of the physical layer behind all of this. Even when AI is “software-led,” it ends up as orders for compute, networking, and power equipment, and those categories bring their own lead times and qualification requirements.

Questions to take into the next AI refresh and partner RFP

  • Power and site readiness: For any on-prem or colocation build tied to AI, what is the documented path to “power certainty,” including utility commitments, transformer strategy, and commissioning sequence, consistent with the execution risks highlighted by Data Center Frontier’s roundtable?
  • Commercial packaging: If a platform vendor is bundling AI add-ons, ask for a renewal model that isolates the AI component, and test what happens to unit pricing and term flexibility when usage scales. Okta’s reported 40% contract-value lift when AI is included is a prompt to model the upside and the lock-in.
  • Partner capacity: When comparing Solution Provider 500-type firms, require named delivery leaders, a staffing plan, and a governance model across identity, security, data, and app teams. Treat the integrator like a critical path supplier, because for many enterprises it is.
  • Benchmarking success: Use public numbers as calibration points in your own KPIs. If a vendor cites a million active users in five months (Salesforce’s Slackbot, per StockStory), define what “active” means in your environment and what integration milestones must precede it.

Featured companies

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Gartner: only 40% of CIOs guard against AI dulling staff judgment

Gartner: only 40% of CIOs guard against AI dulling staff judgment

Gartner projects 30% of organizations will find AI has weakened independent judgment in at least one core role by 2030. In a Gartner survey, 40% of senior IT leaders reported having a strategy to stop AI use from wearing down employee capability. Gartner recommends useful friction—verification steps and assistants that question premises—shifting how managers measure work and how IT teams evaluate AI tools.

  • 01An AI-assisted report proves the work got done; only the follow-up question proves someone understood it.

Oct 12, 2026

Intune's Windows 11 26H2 security baseline won't update existing profiles on its own

Intune's Windows 11 26H2 security baseline won't update existing profiles on its own

Microsoft's Windows 11, version 26H2 security baseline is now available in Intune. Existing baseline profiles don't move to it automatically. Admins have to create a new profile or update an old one, so how fast the new defaults reach devices depends on each organization's review of customized settings.

  • 01The Windows 11 26H2 security baseline reaches a managed fleet only when an admin creates a new profile or moves an existing one onto it, so each organization's change process sets how fast it's adopted.
  • 02Tenants with heavily customized baseline profiles carry most of the work: new defaults and revised guidance have to be checked against settings someone changed on purpose.
  • 03The NetBIOS setting will show up in a later baseline update once it's supported on in-market Windows and in the Settings Catalog. Plan on more than one baseline review this cycle.

Oct 10, 2026

Hammond tells MSPs to pick a vertical and one problem

Hammond tells MSPs to pick a vertical and one problem

N-able Head Nerd Stefanie Hammond lays out a 10-step growth playbook for MSPs that have built spare capacity, starting with one industry and one problem and a 100-account target list. She argues MSPs have a sales problem more than a lead problem, and points to her go-to-market accelerator program, with classes starting in November.

  • 01Hammond starts with revenue targets, then one industry and one problem, then a 100-account list split 20, 30 and 50.
  • 02Hammond says MSPs have a sales problem more than a lead problem: find where proposals stall and whether the right decision makers are in the room before paying for more leads.
  • 03The Dream 100 name traces to a case Chet Holmes International describes: 167 of 2,200 newspaper advertisers bought 95% of the ads, and the first close took five months of mail and calls.

Oct 5, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512