Skip to content
‹ Back to IndustriesSoftware & Technology

CES 2024: Autonomous Racing Vehicles are Set to Redefine and Improve Transportation

Autonomous racing technology is advancing, so what real-world applications can this have? Paul Mitchell, the President of Indy Autonomous Challenge, discussed his company’s mission at CES 2024 and highlighted the significance of this technology in improving highway safety and transportation. Discussing the company’s IAC AV-24 model at CES 2024, he further talked about the…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Grant Harrell · · Autonomous RacingAutonomous Racing VehiclesCes 2024Indy Autonomous Challenge
Share

Key takeaways

01

Autonomous racing technology is advancing, so what real-world applications can this have?

02

Paul Mitchell, the President of Indy Autonomous Challenge, discussed his company’s mission at CES 2024 and highlighted the significance of this technology in improving highway safety and transportation.

03

Discussing the company’s IAC AV-24 model at CES 2024, he further talked about the…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Autonomous racing technology is advancing, so what real-world applications can this have?

Paul Mitchell, the President of Indy Autonomous Challenge, discussed his company’s mission at CES 2024 and highlighted the significance of this technology in improving highway safety and transportation.

Discussing the company’s IAC AV-24 model at CES 2024, he further talked about the potential uses that autonomous racing vehicles can offer research.

“This is an applied research platform for validating that the hardware and the software that’s going into commercial vehicles can actually handle speeds above 100, 150 miles an hour so that someday we can save lives on the highway and speed up transportation for everybody,” Mitchell said.

Article written by Alexandra Simon.=

Video TranscriptExpand ↓

Hi. I'm Paul Mitchell. I'm president of Indy Autonomous Challenge, and we are here at CES 2024. Behind me, you can see one of the world's fastest autonomous vehicles. This is the ICAB24. It's an autonomous race car drives itself. We have to have ten of these cars, and they're programmed by university teams throughout the world. We have nine teams representing eighteen universities who develop AI drivers that operate these race cars speeds as high as a hundred and eighty miles per hour in head to head racing scenarios. You might ask yourself, why are we doing this? Is it to try to replace human race car drivers? Absolutely not. This is an applied research platform for validating that the hardware and the software that's going into commercial, it's on vehicles can actually handle speeds above a hundred, a hundred and fifty miles an hour so that someday we can save lives on the highway and speed up, trans portation for for everybody. What's new this year, at at CES is we're rolling out our next gen, race car platform. So the the chassis is the same. The engine is the same, but is filled with a completely updated robot. It was a really exciting engineering project that we worked on with a number of commercial partners companies like Lumenar, Continental, D space, Marelli, NI, Vector NAV, and others. You can check these cars out in person if you're here at CS by coming to the autonomous challenge at CES, which is gonna be held at Las Vegas Motor Speedway from three thirty to six PM on January eleventh. See you there.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

GH
Grant HarrellHead of Transportation/Mobility & Host of "Are We There Yet?" video podcast series

Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Google Just Put AI Chips in Orbit. The Real Story Is the Power Bill on the Ground.

Google Just Put AI Chips in Orbit. The Real Story Is the Power Bill on the Ground.

Google launched a prototype satellite carrying four Trillium TPUs to test whether AI compute can survive and operate in orbit, driven by power constraints on the ground. The satellite is not a data center but a survival test for chip durability, radiation resistance, and heat dissipation, signaling that energy availability—not chip capacity—is now the limiting factor for AI infrastructure growth.

  • 01Project Suncatcher's first satellite is a survival test for hardware durability, not operational compute capacity for actual workloads
  • 02Orbital solar can deliver up to 8x more power, and Google research suggests launch costs could drop below $200/kg by the mid-2030s, bringing space build costs closer to some Earth equivalents.

Oct 1, 2026

Microsoft frames its Ignite security week around AI agents with real access

Microsoft frames its Ignite security week around AI agents with real access

Microsoft's Ignite security program centers on AI agents with real access to identities, data and cloud resources.

  • 01Deciding what each agent is allowed to see is where the work sits when governance is missing; CDW research cited by BizTech found 51% of respondents have an established data governance framework.
  • 02The Nov. 17 keynote is the signal to watch: data-level Agent 365 controls would suggest Microsoft is tackling the governance gap; mostly new SOC agents would leave it with customers.

Oct 1, 2026

Google's Most Powerful AI Model Went to Cyber Defenders First. That's the New B2B Playbook.

Google's Most Powerful AI Model Went to Cyber Defenders First. That's the New B2B Playbook.

Google launched Gemini 4 Argon, its most capable AI model, with gated access rolling out first through the Fairwind Program to “trusted cyber defenders,” with paid API customers and Google AI Ultra subscribers next—signaling a shift from open consumer launches to trust-based, tiered enterprise distribution. Argon supports up to 1 million output tokens and posts knowledge-work and engineering benchmarks like 51.3% on AutomationBench and 77.9% on DeepSWE v1.1.

  • 011 million output tokens enable end-to-end deliverables: complete codebases, financial analyses, or legal drafts in a single pass, changing the unit of work for knowledge professionals.
  • 02Fairwind Program already includes 650+ organizations across government, critical infrastructure, and security partners; Wiz used Argon to find a critical healthcare vulnerability previous frontier models missed.
  • 03AI governance programs are now procurement requirements; enterprises should audit security and data controls, map high-cost knowledge workflows (contract review, financial modeling, codebase modernization), and evaluate models by task rather than by vendor.

Sep 30, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

GH
Grant Harrell

Head of Transportation/Mobility & Host of "Are We There Yet?" video podcast series

Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512