Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

CES 2024: Autonomous Racing Vehicles are Set to Redefine and Improve Transportation

Autonomous racing technology is advancing, so what real-world applications can this have? Paul Mitchell, the President of Indy Autonomous Challenge, discussed his company’s mission at CES 2024 and highlighted the significance of this technology in improving highway safety and transportation. Discussing the company’s IAC AV-24 model at CES 2024, he further talked about the…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Grant Harrell · Autonomous RacingAutonomous Racing VehiclesCes 2024Indy Autonomous Challenge
Share

Key takeaways

01

Autonomous racing technology is advancing, so what real-world applications can this have?

02

Paul Mitchell, the President of Indy Autonomous Challenge, discussed his company’s mission at CES 2024 and highlighted the significance of this technology in improving highway safety and transportation.

03

Discussing the company’s IAC AV-24 model at CES 2024, he further talked about the…

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

Autonomous racing technology is advancing, so what real-world applications can this have?

Paul Mitchell, the President of Indy Autonomous Challenge, discussed his company’s mission at CES 2024 and highlighted the significance of this technology in improving highway safety and transportation.

Discussing the company’s IAC AV-24 model at CES 2024, he further talked about the potential uses that autonomous racing vehicles can offer research.

“This is an applied research platform for validating that the hardware and the software that’s going into commercial vehicles can actually handle speeds above 100, 150 miles an hour so that someday we can save lives on the highway and speed up transportation for everybody,” Mitchell said.

Article written by Alexandra Simon.=

Video TranscriptExpand ↓

Hi. I'm Paul Mitchell. I'm president of Indy Autonomous Challenge, and we are here at CES 2024. Behind me, you can see one of the world's fastest autonomous vehicles. This is the ICAB24. It's an autonomous race car drives itself. We have to have ten of these cars, and they're programmed by university teams throughout the world. We have nine teams representing eighteen universities who develop AI drivers that operate these race cars speeds as high as a hundred and eighty miles per hour in head to head racing scenarios. You might ask yourself, why are we doing this? Is it to try to replace human race car drivers? Absolutely not. This is an applied research platform for validating that the hardware and the software that's going into commercial, it's on vehicles can actually handle speeds above a hundred, a hundred and fifty miles an hour so that someday we can save lives on the highway and speed up, trans portation for for everybody. What's new this year, at at CES is we're rolling out our next gen, race car platform. So the the chassis is the same. The engine is the same, but is filled with a completely updated robot. It was a really exciting engineering project that we worked on with a number of commercial partners companies like Lumenar, Continental, D space, Marelli, NI, Vector NAV, and others. You can check these cars out in person if you're here at CS by coming to the autonomous challenge at CES, which is gonna be held at Las Vegas Motor Speedway from three thirty to six PM on January eleventh. See you there.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

GH
Grant HarrellHead of Transportation/Mobility & Host of "Are We There Yet?" video podcast series

Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

Muse's Rise Signals the Next Phase of the AI Agent Economy, and Enterprises Should Be Paying Attention

Muse's Rise Signals the Next Phase of the AI Agent Economy, and Enterprises Should Be Paying Attention

Meta's Muse AI agent reached 2.5 million downloads within two weeks, a sign that agentic AI is moving from developer curiosity toward mainstream consumer behavior. For B2B leaders, Muse's adoption trajectory raises urgent questions about platform interoperability, data governance, and delegation frameworks as agent technology scales.

  • 01Muse crossed 2.5 million downloads in two weeks, outpacing ChatGPT, Claude, and Grok on the same post-launch timeline.
  • 02Platform interoperability is the next battleground: Amazon has already restricted Muse's access citing terms of service, previewing the access and permissions friction enterprises will face when integrating agents.
  • 03Data governance and guardrails remain unsolved: Meta says sanitized interaction data trains its models with an opt-out, a more restricted Confidential VM architecture is planned for later in 2026, and early testing identified at least one case where the agent surfaced content beyond what a user's request called for.

Sep 22, 2026

Nvidia CEO Jensen Huang Forecasts Chip Sales Will Double Next Year

Nvidia CEO Jensen Huang Forecasts Chip Sales Will Double Next Year

Nvidia CEO Jensen Huang forecasted doubling chip sales next year, but the company's CFO frames this as the supply-unconstrained scenario, signaling that supply chain capacity—not demand—is the real constraint. Nvidia and Palantir announced a collaboration to apply AI to Nvidia's own supply chain operations to identify bottlenecks and allocate materials more effectively.

  • 01Nvidia's doubling forecast depends on supply chain throughput, not demand—the company itself is supply constrained according to CFO Colette Kress.
  • 02Nvidia and Palantir said their first sovereign AI deployment for Nvidia’s operations is designed to spot supply constraints earlier and improve how materials are allocated across production.
  • 03Enterprise buyers should plan for competitive allocation pressure, higher networking and infrastructure costs alongside GPU spending, and the emergence of on-premises architectures as first-class options.

Sep 20, 2026

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third led a strategic investment in Payload, Priority Commerce agreed to acquire IntelliPay, and CSI acquired Qolo in a series of summer transactions, PYMNTS reported. Together, the deals point to buyers valuing payments technology already integrated into the software customers use, not just standalone processing capacity. For operators, that means the entity holding payment data can change hands without the front-end software changing.

  • 01BCG says SaaS providers with integrated payments accounted for 36% of small and midsize business acquiring revenue in 2024 and projects that share will reach 45% by 2028.
  • 02Finance and IT leaders using property, practice management or utility billing platforms should reread payments and data clauses, since the entity holding payment data can change hands even if the software front end does not.

Sep 19, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

GH
Grant Harrell

Head of Transportation/Mobility & Host of "Are We There Yet?" video podcast series

Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512